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**Podcast Summary In this episode, Ronak Agarwal interviews Michael Greenberg, an entrepreneur with extensive experience in implementing AI and automation in business operations. They discuss Michael's journey as a founder, the challenges he faces, and how he stays ahead of the technology curve. They also explore the key factors to consider when evaluating AI and automation initiatives, as well as the misconceptions and ROI measurement in these projects. Michael emphasizes the importance of clarity, consistency, confidence, capacity, and cash flow in digital operations, and shares insights on adoption and implementation strategies. The conversation explores the challenges and trends in AI and automation implementation. The discussion covers topics such as the impact of data privacy laws on implementation, the importance of communication and training in adoption, the stages of automation refinement, the use of technologies like GPT-4 and Llama, and the future of AI and automation in the digital operations space. **Podcast Chapters: 00:00 Show Highlights 00:53 Introduction and Guest's Background 07:47 Staying Ahead of the Technology Curve 11:29 Key Factors in Evaluating AI and Automation Initiatives 14:18 Misconceptions about AI Initiatives 20:15 How do you measure ROI for AI-based solutions. 22:14 Adoption and Implementation of AI and Automation 27:36 What is Digital Operations? 28:11 About Third Brain Automation 37:01 The Stages of Automation Refinement 41:55 Exploring the Use of GPT-4 and Llama 46:45 The Rise of Digital Operations and Future Trends 50:44 Disrupting the Contact Center Industry 52:32 Embracing the Opportunities in Digital Operations **About Speaker Michael Greenberg is the CEO and Founder of Third Brain Automation, a digital operations consultancy that helps companies implement automation, AI tools, and process optimization. With over 10 years of experience building and growing technology-enabled businesses, Michael has a proven track record of using digital tools and remote teams to scale operations. He got his start in the industry founding a podcast production agency, which he eventually sold, and has since helped numerous companies streamline workflows and improve efficiency. Passionate about entrepreneurship and empowering others, Michael enjoys mentoring entrepreneurs and sharing his expertise as a sought-after speaker and modern industrialist. Here is Michael's LinkedIn Profile: / gentoftech You can also check out his other links here. X/Twitter: / gentoftech Personal Website: https://gentof.tech/I'm+Michael+Green... Company Website: https://callforcontent.com/ **About Ronak Agarwal An enthusiast technical blogger, speaker, writer and have an interest in learning & sharing new capabilities. I work as a Digital Workplace Consultant, with a primary focus on Microsoft Teams, Cisco Telephony, Zoom, Office 365, Azure. Like to talk about #FutureOfCollaboration #AgileManagedServices #AI, #UCAAS #WorkplaceTransformation #HybridWorkplace #WXC #TimeManagement #Productivity Professionally, I am an Experienced Digital Communication and Workplace Transformation Consultant. Total Experience of over 11 years. Currently leading a UC Presales Team and based out of London, UK