****Follow Ronak Agarwal on Social Media Handles: LinkedIn: https://www.linkedin.com/in/ronak-agarwal-14224494/ Youtube: https://www.youtube.com/@agarwalronak7 Instagram: https://www.instagram.com/ronakagarwal746/ Fb: https://www.facebook.com/agarwalronakblog X: https://twitter.com/ronak_agarwal7 Website: https://agarwalronak.com⁠ For any queries, email on "contact@agarwalronak.com" **Listen to Ronak Agarwal on: https://agarwalronak.com/excited-to-launch-our-podcasts-videos-on-spotify-and-youtube/ Spotify: ⁠https://podcasters.spotify.com/pod/show/agarwalronak Google Podcast: ⁠https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9kYjdhZWEwMC9wb2RjYXN0L3Jzcw Itunes: https://podcasts.apple.com/us/podcast/market-trends-and-solutions/id1680615191 Amazon Music: https://music.amazon.co.uk/podcasts/6a35c3f2-3801-422a-8446-5a4a87db16ea/market-trends-and-solutions **Podcast Summary In this episode, Sudeep Trivedi, the Alliance and GTM Head at Logitech, shares insights into alliance strategies and go-to-market strategies. Logitech is known for its hardware products that help people experience technology. Sudeep discusses the importance of consistent global channel approaches and partner connect programs in fostering collaboration and improving response time to customers. He emphasizes the value of knowing the right person in an organization when forming alliances and partnerships. Sudeep also highlights the factors considered when evaluating new markets and the importance of aligning different teams in the go-to-market process. In this conversation, Ronak Agarwal discusses various topics related to global market strategy and alliances with Sudeep Trivedi. They touch on the challenges of working in a global role, the importance of clear communication, and the need for agility in adapting to market changes. They also discuss the role of sustainability in business and the value of alliances and channel partnerships. Sudeep shares insights into measuring the success of initiatives and the future direction of alliances and go-to-market strategies. **About Sudeep Trivedi Cloud, mobile, and AI, combined with innovative hardware experiences are truly transforming the way we live and work. He is passionate about bringing down the barriers for people to communicate and collaborate any place, any time - at work and in personal life. He has provided business, go-to-market, technology, product, and marketing leadership to grow start-up and established businesses alike. He has experience with managing all the aspects of product lifecycle, including strategy/roadmap, development, go-to-market, and P&L management. **About Ronak Agarwal Ronak Agarwal is a Senior Digital Workplace Consultant leading Global Presales team and is based out of London, UK. He is a Blogger at agarwalronak.com, Podcaster on Youtube, Spotify and other leading Podcast Platforms and hosts a show called “Like-Minded”. He is also an ECB Certified Cricket Coach & A Spiritual Seeker. Born and Raised in India and now living in London, Ronak Agarwal was a shy & introverted kid, who always thought of great potential for himself by serving others. At the age of 16, Ronak Agarwal left his home to study Science and Engineering. Ronak Agarwal always had a desire to achieve something entrepreneurial in nature but did not know how to do it. Then he gathered strength, felt motivated and opened his own restaurant in India. His interests led him into Stock Markets and now he is also sharing his Workplace Experience using Blogs and Podcasts at agarwalronak.com **Affiliate Link: https://www.riverside.fm/?utm_campaign=campaign_5&utm_medium=affiliate&utm_source=rewardful&via=ronak Please Like and Subscribe for more content! Please feel free to suggest topics and speaker names in the comments! Thanks for Watching!