Join us for our new podcast mini-series where we explore Kantar’s Sustainable Marketing 2030 (SM2030) initiative in partnership with the World Federation of Advertisers (WFA). In this episode you will listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice (STP), Özlem Şentürk, senior partner within Kantar’s STP and Michelle McEvoy, Initiative lead at Planet Pledge at the WFA. Michelle gives and overview of the WFA and its goal to help marketers facilitate business growth for the benefit of society and the planet. You will then get an insight into the purpose and the structure of the SM2030 report. By gathering data from 938 client-side marketers across 48 countries the report gives a fundamental assessment of where sustainable marketing is now and how it can make business more impactful and profitable. The episode gives an overview of how shifting to more sustainable marketing involves a range of risks and opportunities. We then give you a brief introduction to the levers of change, that re-imagine a new framework to ensure that sustainable marketing can fuel sustainable business transformation.

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