Why are consumers’ sustainability perceptions of the fashion industry so low? How can brands implement impactful sustainable change to close consumers’ value-action gap? Listen to our new Sustainable Futures episode where Jonathan Hall talks to Andrew Saxton, Business Unit Director, and Olivia Kelly, Fashion Client Manager from our Worldpanel division, to uncover the complex relationship the fashion world has with sustainability.   Brands are genuinely trying to make change, but they are on a journey and in many cases, they are held back by consumer perceptions of the sector. Of all the biggest fashion retailers in the market, Kantar panel data found that M&S was the only brand with a net positive consumer perception. Furthermore, consumers believe that the harmful impacts of the fashion industry are out of their control as 65% of shoppers state that it is up to brands to take responsibility for their environmental impact. Learn how effective communication coupled with new innovations will increase brand satisfaction in this space, allowing consumers to protect the environment in style.    Hosted on Acast. See acast.com/privacy for more information.

Listen to the final instalment in the Sustainable Futures Sustainable Marketing 2030 series: the fifth lever of change is Radical Innovation, which marketers voted the most important lever in the Circular Marketing & Growth Framework. In this episode our host Jonathan Hall interviews Neda Hashemi from the Ellen MacArthur Foundation and Emily Simons, Innovation Lead in Kantar’s global Sustainable Transformation Practice. Radical Innovation has the potential to unlock business and brand strategies that reshape how we create, make, and deliver value commercially, to people and the planet. Rethinking how marketers engage earlier in the value chain to implement circularity will help both normalise sustainable consumption behaviours and protect the brand owner from charges of greenwashing. Kantar and the Ellen MacArthur Foundation play key roles in this space by designing for circularly, connecting change makers and creating interventions that deliver measurable impact.   Hosted on Acast. See acast.com/privacy for more information.

In this new episode of Sustainable Futures, Jonathan Hall is joined by Rupert Pearce - co-founder of Rewired Earth - and Jack Young from Kantar’s Sustainable Transformation Practice for the third instalment in our mini-series based around Kantar’s Sustainable Marketing 2030 study in collaboration with WFA. Learn about the critical importance of redefining value beyond solely profit to include people and planet, and why this is a central lever for change in the Circular Marketing framework that lies at the heart of Sustainable Marketing 2030. And hear about Rewired Earth’s vision to rewire the financial markets as a force for good – and the journey it has been on to help make this happen. Delve into topics around this subject area such as the tipping point in the population’s sustainable behaviour, new business models that can meet consumer demands and what you can do personally to address social and environmental challenges. Hosted on Acast. See acast.com/privacy for more information.

Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-series – this time on Transformative Relationships. Listen to our host Jonathan Hall interviewboth Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation ofAdvertisers, and Charlie Thompson, Director of Commercial Strategy at the CambridgeInstitute of Sustainability Leadership. This episode focuses on the transformativerelationships lever within SM2030’s circular marketing framework: outlining the importance ofembracing opportunities for industry-wide collaboration to benefit both business and theplanet.  Fostering a new collaborative mindset acknowledges the need to come together to tacklecomplex challenges such as climate change that cannot be solved in silos. Building newrelationships with and beyond the immediate value chain can enable brands to take a moreholistic approach to sustainable marketing that considers long-term social and environmentalimpacts.   Links referenced in the recording: Defining and Categorising Partnerships:  United Nations 2030 Agenda Partnership AgendaEllen Macarthur Foundation report WFA Planet PledgeDownload Kantar’s Sustainable Marketing 2030 reportCISL’s Leadership for a Sustainable Future FrameworkCISL’s definition of sustainable marketing:CISL’s Sustainable Marketing, Media & Creative online course:Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:Jon Alexander book on citizens Hosted on Acast. See acast.com/privacy for more information.

Join us for the next instalment in the Sustainable Futures ‘Sustainable Marketing 2030’ podcast mini-series. For this episode, our host Jonathan Hall talks with Poppy Mason-Watts, chief growth and impact officer at WaterBear as well as WaterBear’s chief executive Sam Sutaria, and Özlem Şentürk, senior partner at Kantar’s Sustainable Transformation Practice. This episode focuses on the Creativity into Action lever within SM2030’s circular marketing framework which explores how to communicate sustainability messages effectively to drive impact. WaterBear has built a collaborative (free) media network focused on driving systemic change through empowering small filmmakers to tell stories about the challenges faced by society and the planet. The episode emphasises that brands need to bridge the gap between consumers and brands by crafting messages that normalise sustainable lifestyles. This is the lynchpin that puts the levers within the SM2030 framework into action to inspire transformation. Hosted on Acast. See acast.com/privacy for more information.

In the next episode of Sustainable Futures’ mini-series ‘Sustainable Marketing 2030’ listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice interview CEO Alessandro Armillota and UK country manager Gaia Arzilli from AWorld, a gamified stakeholder engagement platform that encourages sustainable living. The theme of this episode ties in with Sustainability First, the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report. This lever emphasises the importance of brands making sustainability a priority and outlines how brands can take steps to understand their impact on the planet. AWorld provides a gamified, AI-driven platform that educates, motivates and rewards individuals and groups for adopting sustainable practises.  This approach, infused with optimism, aims to bridge the gap between values and actions. It's a tool that companies can leverage competitively to meet ESG objectives and contribute to the United Nations Sustainable Development Goals through small, consistent actions.Kantar website copyListen to Jonathan Hall, managing partner of the Sustainable Transformation Practice interview CEO Alessandro Armillota and country manager Gaia Arzilli from AWorld. AWorld is more than just a platform; it's a movement towards sustainable living, blending education, motivation, and rewards to foster eco-conscious habits. The platform provides detailed, data-driven insights, aligned with SDGs and ESG metrics, to enhance corporate regulatory compliance. This discussion relates to the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report ‘Sustainability First’ which outlines how brands can prioritise sustainability by taking steps such as carbon reporting. Learn how AWorld's positive nudges can close the gap between intentions and real actions, promoting a competitive yet cooperative environment within organisations to reduce carbon footprints and support the United Nations Sustainable Development Goals.  Hosted on Acast. See acast.com/privacy for more information.

Join us for our new podcast mini-series where we explore Kantar’s Sustainable Marketing 2030 (SM2030) initiative in partnership with the World Federation of Advertisers (WFA). In this episode you will listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice (STP), Özlem Şentürk, senior partner within Kantar’s STP and Michelle McEvoy, Initiative lead at Planet Pledge at the WFA. Michelle gives and overview of the WFA and its goal to help marketers facilitate business growth for the benefit of society and the planet. You will then get an insight into the purpose and the structure of the SM2030 report. By gathering data from 938 client-side marketers across 48 countries the report gives a fundamental assessment of where sustainable marketing is now and how it can make business more impactful and profitable. The episode gives an overview of how shifting to more sustainable marketing involves a range of risks and opportunities. We then give you a brief introduction to the levers of change, that re-imagine a new framework to ensure that sustainable marketing can fuel sustainable business transformation.   Hosted on Acast. See acast.com/privacy for more information.

Get stuck into the most recent episode of Kantar’s Sustainable Futures podcast to hear all about The Earthshot Prize, recently held in Singapore this year on the 7th of November. Listen to Stephen Lavery, Senior Impact and Insights Manager at The Earthshot Prize be interviewed by Jonathan Hall, Mark Fisher and Trezelene Chan from Kantar’s Sustainable Transformation Practice. Learn about the origins and objectives of The Earthshot Prize and its progress towards overcoming environmental challenges. Hear about how Kantar partnered with The Earthshot Prize to help the not-for-profit grow its audience by targeting specific types of people who think differently about climate change. You will also gain insights into this year’s Earthshot Prize which was held in Asia for the first time. See how this new initiative is creating new opportunities for environmentally friendly projects that are accelerating sustainable development.  Hosted on Acast. See acast.com/privacy for more information.

Note: This episode is a special edition in Polish. Tym razem nasze rozważania o zrównoważonym rozwoju prowadziłyśmy w restauracji i to takiej, którą zna każdy, bo McDonald’s to największa sieć restauracji szybkiej obsługi na świecie, wpisana w krajobraz każdego miejsca. W Polsce sieć liczy już ponad 500 restauracji, które prowadzi ponad 90 przedsiębiorców, związanych z siecią na minimum 20 lat, czyli dłużej niż statystyczne polskie małżeństwo. Wiedziałyśmy, że to będzie pasjonujący, ale również trudny dla nas odcinek #SUSCASTÓW. Dlaczego? Po pierwsze, trudno wyjść z butów gościa akurat tej restauracji – kto ma inaczej ręka w górę!? Z drugiej strony „case” McDonald’s może być uznany za raj dla „zielonego kołnierzyka”, bo trudno znaleźć miejsce, w którym jak w soczewce skupiają się tematy, którymi należy w zrównoważony sposób zarządzić. Bo znajdziemy tutaj i wołowinę (fundament menu), i frytki, i słodzone napoje, ale również dyskusyjne (a może nie, bo bardzo zdrowe) lubiące wodę, awokado, czy opakowania jednorazowe (traktowane przez sieć jako „cenne surowce”), no i kalorie, bo z tej restauracji trudno nie wyjść sytym, zwłaszcza jeśli nasz wybór padnie na kultową kanapkę Drwala. Jak zarządzić tym impactem mając takie tematy „na tacy”?  Hosted on Acast. See acast.com/privacy for more information.

Listen to Valeria Piaggio, Head of Diversity, Equity and Inclusion at Kantar, interview Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women and learn how todrive social change by challenging stereotypes in marketing. This discussion introduces the importance of changing the narratives behind stereotypes to drive gender equality. Itoutlines how the marketing industry has a hefty responsibility to communicate positive, balanced, and inclusive messages and character portrayals. Currently, this is particularlyimportant in the depiction of men and boys and the way in which masculinity shows up in advertising and marketing content. There is both a social impact and brand affinityconsequences. It is time for brands to push past stereotypical portrayals of masculinity to resonate with the needs of men and boys and, in the words of the recent Barbie film, leavethem feeling that they are in fact “Kenough”. Hosted on Acast. See acast.com/privacy for more information.

**Please note that this episode is in Polish** Z każdym kolejnym odcinkiem mierzymy się z innym, ważnym tematem z obszaru (szerokorozumianego) zrównoważonego rozwoju, ESG. 16 października przypada Światowy Dzień Żywności i Walki z Głodem. Jest to dobry pretekst, aby podyskutować o temacie food waste, który swoją złożonością dotyka co najmniej kilku kluczowych Celów Zrównoważonego Rozwoju ONZ: nie tylko SDG 2 (zero głodu), ale i 10 (mniej nierówności), 12 (odpowiedzialna konsumpcja i produkcja) czy 13 (działania w dziedzinie klimatu). Rozmawiamy o marnotrawstwie żywności w sposób właściwy #SUSCASTOM, czyli rzeczowo, esencjonalnie, ale przystępnie i – jak zawsze – z perspektywy praktyki biznesowej. Zaprosiłyśmy Katarzynę Długą i Roberta Rękasa, przedstawicieli PSH Lewiatan, jednej z największej sieci handlowych w Polsce. O tym, jak sobie radzić z tym wyzwaniem na każdym etapie łańcucha dostaw, ale nie tylko z logistycznego punktu widzenia, lecz także (a może przede wszystkim!) zaczynając od odpowiedniego nakreślenia priorytetów i wartości wśród pracowników porozmawiamy z tymi, którzy odważnie zajęli się tym tematem – bynajmniej nie ograniczając się tylko do obowiązków i zadań wynikających z ustawy (o przeciwdziałaniu marnowania żywności). Da się to zrobić z prawdziwą werwą, pasją i wizją! Jak? Z jakim skutkiem (biznesowym)? Tego dowiecie z piątego odcinka #SUSCASTÓW. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the Sustainable Futures podcast, Jonathan Hall engages with industry experts Tarik Mousa, Senior Manager of Sustainability & Innovation Consulting at PwC, and Archie Mason, Innovation Director at True, a consumer-focused investment and innovation firm. The discussion centres around the fundamental role of early-stage tech investment in shaping corporate strategies and its direct connection to Environmental, Social, and Governance (ESG) goals. The conversation underscores the crucial role of technology-driven solutions, early-stage tech investments, and ESG considerations in driving tangible progress towards sustainability goals. It emphasises the need for robust implementation plans to translate public net-zero commitments into actionable strategies effectively. As companies strive to navigate the dynamic landscape of sustainable development, this dialogue serves as a resounding call to action, urging organisations to navigate this realm with purpose and determination. Hosted on Acast. See acast.com/privacy for more information.

Can marketing solve the growth versus sustainability tension? This episode features two distinguished marketing experts, Rupen Desai, former Global Chief Marketing Officer at Dole Sunshine Company and Marc de Swaan Arons, founder of the Institute for Real Growth, to help us answer this question.   Rupen Desai, renowned for his passion in building brands that align with conscience, draws upon his rich experience as the former Global CMO of Dole and Co-founder of The Shed 28 to provide valuable perspectives. Marc de Swaan Arons, specializes in driving humanized growth for companies. Together, they engage in a thought-provoking discussion, exploring the challenges and opportunities in reconciling growth and sustainability.   During this captivating conversation, Rupen emphasizes the need to redefine our current systems of growth and challenge. He sheds light on the negative impacts of degenerative growth and calls for a shift in mindset and measurement. Marc complements this viewpoint by highlighting the significance of sustainable growth, encompassing a broader spectrum beyond mere environmental impact. Join this enlightening webinar as it unravels the crucial role marketing can play in shaping a sustainable future. Discover the strategies, language, and mindset shifts required to foster growth that not only drives profitability but also aligns with our collective goals for a more sustainable and inclusive world. Hosted on Acast. See acast.com/privacy for more information.

W tym odcinku zaczynamy poruszać ważny dla nas temat DEI (różnorodności, równości i inkluzywności społecznej), który zapewne jeszcze nieraz pojawi się na „antenie” naszych Suscastów, bo temat jest obszerny. W tym odcinku zaczynamy więc od początku, czyli od kobiet! A konkretnie od tego w jaki sposób kobiety i ich wizerunek w przestrzeni publicznej może wpływać na społeczeństwo, a w szczególności inne kobiety i dziewczynki. Zadziornie w tym odcinku mówimy zarówno o Warszawiankach i Powstankach Warszawskich oraz niekwestionowanej, najsłynniejszej lalce świata, czyli Barbie. Proszę się jednak nie oburzać na to zestawienie i posłuchać! Jak historia, herstorie i postawy kobiet mogą kształtować naszą świadomość i postrzeganie kobiet dziś? Jak możemy się na nich wzorować i co z tych postaw czerpać? Zwłaszcza, że w szerokim odbiorze społecznym wiele niesamowitych, heroicznych i wielkich historii i postaci jest nadal nieznanych. Co nam daje Barbie, która jest, jak by na to nie patrzeć, genialnym, ale tylko produktem konkretnej firmy. W jaki sposób firma Mattel przez ponad 65 lat kształtowała wizerunek kobiet? I wreszcie dlaczego firmy powinny czerpać z różnorodności i obecności kobiet w organizacjach i biznesie. Hosted on Acast. See acast.com/privacy for more information.

Prepare yourself for another engaging episode of the Sustainable Futures Podcast, hosted by Jonathan Hall and joined by Ryan McSorley, Co-Founder of NEAT, a renowned sustainable home care brand. During the episode, Jonathan and Ryan explore the establishment of a successful 'born-good' brand, emphasizing the integration of sustainability into the core brand proposition. They discuss the challenges faced by startups in the consumer goods industry, especially when competing against established brands. The episode showcases NEAT's audacious endeavour to challenge prevailing norms in the cleaning product industry. NEAT recognized that 90% of most cleaning products consist of water, resulting in excessive bulk and carbon emissions during transportation. They embarked on a remarkable journey, developing a concentrated formula packaged in reusable aluminium spray bottles. This empowers consumers to create their own cleaning products, significantly reducing packaging waste and minimizing their carbon footprint.   NEAT's status as a small, agile challenger brand allows them to take calculated risks and offer simple, sustainable solutions that resonate with discerning consumers. The podcast highlights NEAT's understanding of consumer behaviour and preferences, focusing on making sustainable choices accessible and rewarding. Hosted on Acast. See acast.com/privacy for more information.

In this week's Sustainable Futures podcast, Jonathan Hall and his guests explore the captivating world of sustainable food particularly in the Polish and Scandinavian markets. Jonathan talks with Kaj Török, Chief Sustainability Officer at MAX Burgers, and Katarzyna Zalewska, Client Development and Commercial Lead at Kantar's Sustainable Transformation Practice. Together, they uncover MAX Burgers’ journey, Sweden's oldest burger chain and a pioneer in sustainable practices. MAX Burgers introduced burgers to the Swedish market and leads the way with Sweden's greenest burger menu. Their sustainability report showcases the initiatives implemented, including climate-labelled menus and carbon offsetting through tree planting. Katarzyna Zalewska, from Kantar, provides valuable insights into the contrasting landscapes of market maturity and sustainability awareness between Poland and Scandinavian countries. She brings attention to the concept of the value-action gap, shedding light on how attitudes, cultural factors, and different levels of market maturity significantly influence the behaviour of individuals and businesses in the field of sustainability. The podcast also delves into MAX Burgers' success in the Polish market, particularly with the introduction of their famous green burgers. Kaj emphasises the significance of offering products and services with a lower carbon footprint, emphasising the role of taste in driving sustainability choices. Hosted on Acast. See acast.com/privacy for more information.

In this week's Sustainable Futures podcast, Jonathan Hall is joined by Jax Davey, the CEO of creative agency Nuevo. Jax , a Forbes 30 Under- 30 honouree and award-winning entrepreneur, shares his journey and the genesis of his creative agency.  Nuevo focuses on working with brands to reduce the carbon footprint of their advertising and make it more positively impactful. Ensuring that even the most impactful creative projects have minimal impact on the planet, paving the way for a sustainable and responsible future.  Throughout the episode, Jax emphasizes the importance of purpose and how it shaped his career: from a marine in the British Army to agency founder. He shares how purpose-driven initiatives attracted talented individuals to his agency and helped win clients who believed and shared their vision. The focus on sustainability and positive impact has been a driving force in the evolution of Nuevo's business model. The episode effectively, highlights the intersection of creativity, sustainability, and technology in the world of business and brands.    Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Jonathan Hall hosts a discussion with Hamzah Sarwar, the Global Social Impact and Partnerships Director at Reckitt,  and Monika Frech, the Managing Director & Chief Operating Officer at Yunus Social Business. The episode focuses on their involvement in  social impact initiatives and collaboration on the accelerator program. Yunus Social Business's accelerator program aims to empower  social entrepreneurs in the global south by collaborating closely with corporations, providing resources and integration into corporate  value chains.  Monika emphasises the growing trend of impact accelerators and how corporations actively foster social businesses, combining profit and  purpose.   Hamzah talks to the critical role of business in driving systems change – and how the Fight for Access fund has been designed to help  make access to health, hygiene and nutrition a right, not a privilege. The collaboration between Reckitt and Yunus Social Business leverages corporate resources and talent to amplify and nurture social  businesses. The conversation explores the concrete steps of the accelerator program, including needs assessments, program objectives,  selection of social entrepreneurs, support, mentorship, and evaluation of program impact.  The episode offers transformative insights on driving social change while achieving business   success.  Hosted on Acast. See acast.com/privacy for more information.

Jak zmiana myślenia może wspomóc (a może nawet uratować) Twój biznes? W tym odcinku przyglądamy się regulacjom prawnym związanym ze zrównoważonym rozwojem – dla wielu osób w biznesie to prawdziwa dżungla. Jak się w niej odnaleźć, żeby zrozumieć co i jak należy zrobić? Które z regulacji są w tej chwili najistotniejsze? Od czego zacząć wdrażanie ESG w Twojej firmie? Hosted on Acast. See acast.com/privacy for more information.

In this week's podcast, join Jonathan Hall as he engages in a captivating conversation with Ana Yang, the executive director of the Chatham House Sustainability Accelerator. Together, they explore the pivotal role of finance in driving sustainable transformation while highlighting the remarkable contributions made by Chatham House's Sustainability Accelerator in fostering sustainable thinking, conducting insightful research, and facilitating collaboration among stakeholders.  As an initiative under the Chatham House umbrella, the Sustainability Accelerator is dedicated to bridging the gap between the present and the future by profoundly exploring the convergence of sustainability and emerging trends. With a strategic focus on two pivotal drivers of change; finance and innovation. The accelerator employs futures and foresight methodologies to understand how sustainability can be effectively integrated into the dynamic economic and societal landscapes.  Ana Yang brings attention to a critical issue: the misalignment of the current financial system with society's values and long-term aims. Recognizing the need for change, the accelerator actively fosters collaboration and engages in policy dialogues to drive constructive transformations and advance sustainable thinking. By unpacking these aspects and instigating systematic change, the accelerator endeavours to transform the financial system, making it more supportive of sustainability.  Join us in this episode as we delve into the multifaceted world of sustainable finance, where the Chatham House Sustainability Accelerator plays a pivotal role in shaping a better future.  Hosted on Acast. See acast.com/privacy for more information.