In the next episode of Sustainable Futures’ mini-series ‘Sustainable Marketing 2030’ listen to Jonathan Hall, managing partner of Kantar’s Sustainable Transformation Practice interview CEO Alessandro Armillota and UK country manager Gaia Arzilli from AWorld, a gamified stakeholder engagement platform that encourages sustainable living. The theme of this episode ties in with Sustainability First, the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report. This lever emphasises the importance of brands making sustainability a priority and outlines how brands can take steps to understand their impact on the planet. AWorld provides a gamified, AI-driven platform that educates, motivates and rewards individuals and groups for adopting sustainable practises.  This approach, infused with optimism, aims to bridge the gap between values and actions. It's a tool that companies can leverage competitively to meet ESG objectives and contribute to the United Nations Sustainable Development Goals through small, consistent actions.

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Listen to Jonathan Hall, managing partner of the Sustainable Transformation Practice interview CEO Alessandro Armillota and country manager Gaia Arzilli from AWorld. AWorld is more than just a platform; it's a movement towards sustainable living, blending education, motivation, and rewards to foster eco-conscious habits. The platform provides detailed, data-driven insights, aligned with SDGs and ESG metrics, to enhance corporate regulatory compliance. This discussion relates to the first pillar of Kantar’s 5 levers for change in the Sustainable Marketing 2030 report ‘Sustainability First’ which outlines how brands can prioritise sustainability by taking steps such as carbon reporting. Learn how AWorld's positive nudges can close the gap between intentions and real actions, promoting a competitive yet cooperative environment within organisations to reduce carbon footprints and support the United Nations Sustainable Development Goals.

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