Join us for the next instalment in the Sustainable Futures ‘Sustainable Marketing 2030’ podcast mini-series. For this episode, our host Jonathan Hall talks with Poppy Mason-Watts, chief growth and impact officer at WaterBear as well as WaterBear’s chief executive Sam Sutaria, and Özlem Şentürk, senior partner at Kantar’s Sustainable Transformation Practice. This episode focuses on the Creativity into Action lever within SM2030’s circular marketing framework which explores how to communicate sustainability messages effectively to drive impact. WaterBear has built a collaborative (free) media network focused on driving systemic change through empowering small filmmakers to tell stories about the challenges faced by society and the planet. The episode emphasises that brands need to bridge the gap between consumers and brands by crafting messages that normalise sustainable lifestyles. This is the lynchpin that puts the levers within the SM2030 framework into action to inspire transformation.

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