Listen to Valeria Piaggio, Head of Diversity, Equity and Inclusion at Kantar, interview Sara Denby, Head of the Unstereotype Alliance Secretariat at UN Women and learn how to

drive social change by challenging stereotypes in marketing. This discussion introduces the importance of changing the narratives behind stereotypes to drive gender equality. It

outlines how the marketing industry has a hefty responsibility to communicate positive, balanced, and inclusive messages and character portrayals. Currently, this is particularly

important in the depiction of men and boys and the way in which masculinity shows up in advertising and marketing content. There is both a social impact and brand affinity

consequences. It is time for brands to push past stereotypical portrayals of masculinity to resonate with the needs of men and boys and, in the words of the recent Barbie film, leave

them feeling that they are in fact “Kenough”.

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