Join us for the latest Sustainable Futures episode in our Sustainable Marketing 2030 mini-

series – this time on Transformative Relationships. Listen to our host Jonathan Hall interview

both Michelle McEvoy, Initiative Lead at Planet Pledge at the World Federation of

Advertisers, and Charlie Thompson, Director of Commercial Strategy at the Cambridge

Institute of Sustainability Leadership. This episode focuses on the transformative

relationships lever within SM2030’s circular marketing framework: outlining the importance of

embracing opportunities for industry-wide collaboration to benefit both business and the

planet.

Fostering a new collaborative mindset acknowledges the need to come together to tackle

complex challenges such as climate change that cannot be solved in silos. Building new

relationships with and beyond the immediate value chain can enable brands to take a more

holistic approach to sustainable marketing that considers long-term social and environmental

impacts.

Links referenced in the recording:

Defining and Categorising Partnerships:  United Nations 2030 Agenda Partnership Agenda

Ellen Macarthur Foundation report

WFA Planet Pledge

Download Kantar’s Sustainable Marketing 2030 report

CISL’s Leadership for a Sustainable Future Framework

CISL’s definition of sustainable marketing:

CISL’s Sustainable Marketing, Media & Creative online course:

Characterising Marketing Paradigms for Sustainable Marketing Management by Dr Victoria Hurth:

Jon Alexander book on citizens

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