The Business of PT - Bob Esquerre

The Business of PT

06-12-2023 • 1 hr 6 mins

Welcome to this week's business of PT Podcast featuring Bob Esquerre, a seasoned professional in the fitness industry. In this insightful episode, Bob shares his wealth of experience gained from building successful PT businesses for renowned gym chains like Equinox and Mid Town Athletic. Listeners will gain valuable insights into the challenges and lessons learned during his remarkable journey, including a fascinating period where he delivered an astonishing 72 personal training sessions per week for five consecutive months.


The discussion extends to strategies on growing and managing multiple revenue streams, a crucial aspect for expanding reach and maximising profits in the competitive fitness industry. Bob delves into the intricacies of leveraging diverse income channels to connect with a broader audience. Moreover, we explore the nuanced ways trainers can modify their behaviour to enhance client results, shedding light on the interpersonal skills and adaptive approaches that contribute to successful training outcomes. Tune in for a compelling conversation on the business and practice of personal training with a true industry expert.

This episode is supported by ⁠YOUR Personal Training⁠, the UKs largest Personal training brand offering career opportunities to throughout the UK and internationally. Find out more at ⁠yourpersonaltraininguk.co.uk