Baked into the Heart of the Indian FMCG industry is the Story of Parle G's triumph from tradition to becoming a national treasure. In this episode, your host and business coach, Malay Damania, is presenting 3 marketing strategies that have made Parle-G an irreplaceable part of Indian culture and family snacking.

Embark on a nostalgic trip with us, exploring not just the successes but also the challenges faced by Parle G.

We examine in this episode:

• How the brand weathered economic fluctuations
• Adapted to changing consumer preferences
• Stood tall against the burgeoning competition
• Balanced forward-thinking innovations without compromising values
• Strategic pricing of Parle-G and 'shrinkflation'

No matter what your interest—be it business strategies, cultural impact, or simply a love for biscuits—this episode is baked to perfection, offering insights into the enduring saga of Parle G.

So listen in…

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Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with Malay

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/