“People first buy you, then your product” - Manish Gandhi.

This episode is a mini course into entrepreneurship. Tune in to listen to your host Malay Damnia in conversation with Manish Gandhi, Entrepreneur and Cost Accountant at Arihant AirCon.

Manish has over 25 years of experience in running a business and he shares some of the most insightful tips and strategies on building relationships with customers, setting business goals and generating leads for business.

Key Takeaways

• Instead of waiting for clients to reach out to you, go to them. Although, define your ideal customer profile and see where they are located.
• Most people avoid doing hard things but that is what brings business. For example, Manish shares how he used to visit industrial areas as most dealers preferred selling in the city.
• Digital media is great for creating brand awareness but it cannot get business for all industries. Offline marketing offers a personal touch which is essential to build relationships with clients.
• Attend networking events. Meet as many prospects as possible and collect their information to add in your database.
• Don’t connect with your customer once and forget about it. Stay in touch with them via messages and emails every 3 to 4 months.

Listen to the entire episode as you will have a lot to take away from this episode.

About the guest

Manish Gandhi is a Cost Accountant and Entrepreneur at Arihant Aircon. He has 25+ years of experience in the business world and has worked in the industry of Air Conditioners - Sales & Service Department. He has been dealing in all types of Air Conditioners for more than 2 decades.

His ultimate goal is to reach ₹ 100 crores sales - By 2030 and also make his company run on Auto- Pilot stage with Auto Repeat sales. His company is also the first to do Digital Transformation of all operations and go Paperless.

Buy Malay’s book - Business Champ

Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory.

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Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

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