Ever wondered how the humble beginnings of a small sweet shop could lead to the creation of an empire in the Indian snack industry? Haldiram's story isn't just about sweets and snacks; it's a masterclass in marketing and adapting to consumer needs. In this episode, your host Malay Damani, unwraps the fascinating tale of this iconic brand, from its roots in 1937 to a present-day giant with a turnover exceeding 12,000 crore rupees.

He dissects Haldiram's strategic moves, focusing on their relentless pursuit of quality and authenticity, which spearheaded their rise to the top.

Dive in to know:

• The 4 massive challenges faced by Haldiram as a brand
• 6 marketing strategies that helped it conquer the snacks industry
• How to allure digital savviness along with commanding retail presence
• Outcomes of balancing customer satisfaction and product innovation

If you too are looking to build an iconic brand, tune in for a flavor-packed narrative that celebrates Haldiram and teaches you the recipe for winning the hearts and souls of your consumers.

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Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with Malay

Connect with Malay at:

Website - www.malaydamania.com

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