Join us for this enthralling conversation of Business Veda where your host Malay Damania is in talks with Anurag Jain, a renowned sports journalist on how sports and business tie the knot to go global.

Growing up, Anurag never imagined the dusty cricket fields of his youth in Indore would someday lead him to the bustling press boxes of Delhi and London. As he recounts his ascension from a local enthusiast to an acclaimed sports journalist, mirroring the transformation of sports from a casual pastime to a robust career with boundless opportunities, he also spotlights the relevance of intense branding and the economic playbook of the sports arena.

Listen in to find some conversations down the business alley on:

• The diversity of sports branding in India.
• Rise of IPL to create a new economic playbook for India.
• Making of global sports franchises and brands like Virat Kohli, and Neeraj Chopra.
• Leveraging influencers and brand ambassadors as a marketing strategy.
• Behind the scenes on brand sponsorships.

From crafting brand narratives to shaping economies - this episode gives you the deets on all!

So dive in…

About the Guest:

Anurag Jain is a sports journalist hailing from Indore but currently based in Delhi. Despite having a family business his passion for sports took him into sports journalism. Having lived his life in Indore, Cardiff, London and now Delhi, his routine reflects of all the cities. With a work experience of 4 years and a special affection for football, he has a degree in international journalism from Cardiff university.

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Malay Damania conducts business mentoring and coaching sessions to help small and medium business owners, startup founders, entrepreneurs, and CEOs to get past their stagnancy in business to move into a growth trajectory. Book free consultation with Malay

Connect with Malay at:

Website - www.malaydamania.com

Linkedin - https://www.linkedin.com/in/malay-damania-23285717

Instagram - https://www.instagram.com/malaydamania/