Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form.

Pulling from her expertise in psychology and human behavior, Daron shares how embracing multi-methodology can be what separates a short-lived insight from an enduring one.

Join us as we discuss:

• How understanding psychology empowers better decision-making
• Three vital research principles to optimize your insights strategy
• Critical components for making up the DNA of a successful insights team