The Consumer Insights Podcast

Stravito

Insights are integral to the growth of your business. Those that are not collecting, analyzing and above all integrating consumer insights will fall behind competitors who are learning about how to better serve their customers. Every episode, we speak with an insights leader from one of the world’s leading brands to hear how they’re integrating consumer insights into strategy to move the business forward. read less
BusinessBusiness

Episodes

How Insights Fuel Growth with Humayun Rashid, Director of Consumer Insights at Microsoft
07-09-2023
How Insights Fuel Growth with Humayun Rashid, Director of Consumer Insights at Microsoft
We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth?In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Director at Microsoft. They cover: Why the ability to fuel growth is what defines insights in a commercial contextThe importance of a holistic understanding of consumer sentimentWhy market researchers need to be streetwiseWhy it’s essential to get the right respondentsWhat to consider when implementing a Concept Value Testing ProgramWhat to consider when relocating to a different country for workThe growth opportunities of a global insights careerThe advantages and disadvantage of hybrid insights workHow to cultivate psychological safety on your teamWhy it’s important to challenge the power dynamics in market researchThe opportunities on the horizon for insights professionalsIf you’re interested in learning more about how insights can fuel commercial, professional, and personal growth, tune into this episode of the Consumer Insights Podcast.Rate & Review The Consumer Insights Podcast:Apple https://apple.co/3tX0VX1Spotify https://spoti.fi/3QhkNNUbCast: https://consumerinsightspodcast.comRSS: https://bit.ly/3NToIPfAnd connect with Humayun here:LinkedIn: https://www.linkedin.com/in/humayunr/Website: https://www.microsoft.com/