The Salonology Show

Salonology

We're Hollie and Ryan Power and welcome to The Salonology Show! This salon-flavoured podcast is all about marketing, mindset and motivation with a handful of inspiration, fun and positive energy throughout. Let’s check you’re in the right place! This podcast is for salon owners whether that be mobile salons, at home salons, solopreneurs, those with big or small teams, whether offering hair, beauty spa or clinical services - this is the space for you. We're an award winning salon coaching brand and we love helping salon owners. We owned a very successful salon ourselves for over 10 years which we sold in January 2020, and now we work really hard to support salon owners across the UK to not just be more successful in business, but also to find freedom in business like we did. Alongside episodes with us two, this podcast will also feature a hand picked guest from the salon industry to inspire you, someone we think you'll love listening to as much as we love interviewing them. This will not be a stuffy, serious, business podcast like you might be used to, as that is just not our jam. We're all about the fun, the high energy, and helping the salon industry be amazing in every possible way. Make sure you join our Facebook Community, called "Salonology Superstars" to connect with us, other salon owners and and ask us any questions you'd like to hear answered on the podcast. We're so excited about this podcast, we are literally jumping around the house. We have so much amazing stuff to bring you and we can't wait to see you on our first full episode coming soon! Learn more: https://salonology.uk/podcasts/ read less

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Play Trailer

Welcome to The Salonology Show with Hollie & Ryan Power

Welcome to The Salonology Show with Hollie & Ryan Power

We're Hollie & Ryan Power and welcome to The Salonology Show! This salon-flavoured podcast is all about marketing, mindset and motivation with a handful of inspiration, fun and positive energy throughout. Let’s check you’re in the right place! This podcast is for salon owners whether that be mobile salons, at home salons, solopreneurs, those with big or small teams, whether offering hair, beauty spa or clinical services - this is the space for you.We are an award winning salon coaching brand and we love helping salon owners. We owned a very successful salon ourselves for over 10 years which we sold in January 2020, and now we work really hard to support salon owners across the UK to not just be more successful in business, but also to find freedom in business like we did. Alongside episodes with us two, this podcast will also feature a hand picked guest from the salon industry to inspire you, someone we think you'll love listening to as much as we love interviewing them. This will not be a stuffy, serious, business podcast like you might be used to, as that is just not our jam. We're all about the fun, the high energy, and helping the salon industry be amazing in every possible way.Make sure you join our Facebook Community, called "Salonology Superstars" to connect with us, other salon owners and and ask us any questions you'd like to hear answered on the podcast. We're so excited about this podcast, we are literally jumping around the house. We have so much amazing stuff to bring you and we can't wait to see you on our first full episode coming soon! Links & references at: https://salonology.uk/podcasts/Join Salonology Superstars: https://www.facebook.com/groups/salonologyGet in touch: hello@salonology.uk

Episodes

Real Salon Owner Stories with Managing Director of Radiant Living, Rachael Hyland #44

Real Salon Owner Stories with Managing Director of Radiant Living, Rachael Hyland #44

In 2005, Rachael Hyland traded in work with the British Broadcasting Corporation for the world of the British Beauty Council, and since then has grown her incredible, award-winning brand, Radiant Living.This week’s Real Salon Owner Story is packed with inspiration, tales of turning low moments into golden ones, and The Salonology Show’s first canine star…Find out more about how you should carefully consider new equipment without the dazzle of marketing, why the customer experience around the treatment is almost more important than the treatment itself, and what we can do to boost the industry’s reputation!This episode of The Salonology Show covers:Rachael’s entry into the beauty industry without the preconceptions of prior experienceWhy buying new machinery isn’t about your dreams, it’s about the return it’ll bringThe huge ‘pots of good’ you can find in dire situationsWhy it’s absolutely worth putting yourself forward for awardsThe need to boost our industry’s reputation as incredible, talented business ownersThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

6 Keys to Thriving - Not Just Surviving - In 2022 with Hollie and Ryan Power #43

6 Keys to Thriving - Not Just Surviving - In 2022 with Hollie and Ryan Power #43

2022 is the year that you shift gears from surviving to thriving, and we’re bringing you 6 keys to help you manage exactly that!We’ll be going deeper into aspects of salon ownership that we’ve screamed from the rooftops, like goal-setting and marketing, right through to some of the deeper secrets to salon success. What are they? You’ll have to listen on to find out…Set yourself up for the bounceback year you deserve with this episode of The Salonology Show, and keep an eye out for our Salon Growth & Freedom Blueprint event coming soon to take it to the next level!This episode of The Salonology Show covers:6 keys to thrive this year, no matter your salon’s size or objectivesThe 3 M’s of marketing to consider in every businessOur website feature checklist for a dazzling web experienceHow you can start delegating, and why you DEFINITELY shouldWhere you can get involved with our upcoming Salon Growth & Freedom BlueprintThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with Directors of The Boutik Salon, Abigail James & Den Williams #42

Real Salon Owner Stories with Directors of The Boutik Salon, Abigail James & Den Williams #42

One half of the couple of Directors began The Boutik Salon having always been in the industry, the other from a completely different background. Naturally, they’ve brought the best traits from each other to see staggering success.The Real Salon Owner Story this week comes from Abigail James and Den Williams, who have astonishingly found the opportunity to not only grow The Boutik since forming in its current state 4 and a half years ago, but a training academy alongside it!Hear from the delightful duo on The Salonology Show this week, where we chat about the goals they’ve been setting, the biggest challenges they faced, lacklustre regulation in the industry, and what they love most about such a social industry.This episode of The Salonology Show covers:How the beauty industry feels to a newcomerLongstanding issues with a lack of regulationLessons on tempering your ambitions, owning your decisions and hiring the right peopleThe difficulty with keeping home and work life separate in a co-working coupleThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with Owner of The Treatment Rooms Tutbury, Heather Allen #41

Real Salon Owner Stories with Owner of The Treatment Rooms Tutbury, Heather Allen #41

We’re in an experiential industry, and nothing is more important than the feeling you leave your clients, and for Heather Allen’s Treatment Rooms in Tutbury their experiences have a reputation for being magical.This week’s Real Salon Owner Story is spectacular for so many reasons; Heather entered the industry without a therapy background, and in under 5 years has been nominated for a Professional Beauty award!Discover how to build a brand that’s not reliant on you, why you should do ambitious things that scare you, and the secret to how The Treatment Rooms attracted 80 new clients a week.This episode of The Salonology Show covers:Why you should set up your brand separate from yourselfHow Heather was able to attract over 80 new clients every weekHeather’s interesting entry to the industry without a therapy backgroundThe Treatment Rooms’ incredible nomination at the Professional Beauty AwardsThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with Owner of Body Sense Beauty Salon, Kerry Douglas #40

Real Salon Owner Stories with Owner of Body Sense Beauty Salon, Kerry Douglas #40

We love bringing you the Real Salon Owner Stories series as much as you guys seem to enjoy listening, so we’re delighted to host the marvellous Kerry Douglas on this week’s Salonology Show!From therapies on cruises and planes to a 16 year-strong salon with over a dozen committed members of the team, Kerry really has done it all.Hear from the Owner of Body Sense Beauty Salon on making steps towards delegation, staying resilient, and hiring your first team member.This episode of The Salonology Show covers:How to take the bold jump into delegationThe pride in building a salon that’s known, trusted and respectedKerry’s incredible resilience throughout Body Sense’s 16 yearsAdvice for owners thinking of making their first hireThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with Transcendence Holistic Therapies’ Vicky Rawcliffe #39

Real Salon Owner Stories with Transcendence Holistic Therapies’ Vicky Rawcliffe #39

There are few industries so empowering to those within it as the beauty industry, something that Vicky Rawcliffe has experienced comprehensively in her relatively short beauty career so far.It’s safe to say that the progress she’s made in that time is incredible, crafting a business that works for her, not vice versa! In the next episode of our Real Salon Owner Stories we hear from Vicky, Owner of Transcendence Holistic Therapies, about how she made the huge career shift, took control of her path, and grew the confidence to be unapologetically authentic.This episode of The Salonology Show covers:Why you NEED to charge your worthThe superpower of being unapologetically youCombining the ambition of manifestation with the power of hard work to achieve your dreamsHow it’s never too late to enter the beauty industryThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with Bliss Beauty Keyworth’s Helen Eveson #37

Real Salon Owner Stories with Bliss Beauty Keyworth’s Helen Eveson #37

After such a positive response to Lorna’s appearance on The Salonology Show, it’s our pleasure to bring you another fantastic Real Salon Owner Story - joining us on the podcast this week is Helen Eveson, Owner of Bliss Beauty Keyworth!Helen’s experience in the industry spans an incredible 30 years, and gives her a wonderful perspective on how beauty has changed in that time, as well as what’s in store…We chat with Helen about her route into beauty, the essential relationships you should build with clients, how newcomers to the industry should look to get a breadth of experience under their belt, and how she kept her personal touch running throughout her email marketing.This episode of The Salonology Show covers:The origins of Helen’s incredible 30+ year journey in the industryAdvice for newcomers to the industry looking to gain experienceWhy Helen’s personal touch helped her to perfect her email marketingHow to build strong, lasting bonds with your clientsThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Real Salon Owner Stories with RDR Beauty Clinic’s Lorna Roythorne-Du Ross #36

Real Salon Owner Stories with RDR Beauty Clinic’s Lorna Roythorne-Du Ross #36

There are so many incredible salon owner stories from our community, and with The Salonology Show primed for a fresh format we’ve invited the amazing Lorna Roythorne-Du Ross onto the podcast!Our community is truly one of the best parts of what we do, and after our ‘Real Salon Owner Stories’ series on Clubhouse last year, we’re now at the perfect time to draw on learnings and experiences from you lovely listeners.Lorna, who runs RDR Beauty Clinic and has been a frequent contributor on the podcast’s Q&A format, joins us to share her gripes around the moral issues in our industry, the top tip she’d give newcomers to salon ownership, and the best advice she ever received from the one and only Anita Roddick…This episode of The Salonology Show covers:The importance of morality in our industryHow to grow stronger rather than biggerLorna’s best business/life advice courtesy of Anita Roddick herselfAdvice for newcomers to the beauty industryThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

The Ultimate Guide to Salon Success in 2022 (Part 2) with Hollie and Ryan Power #35

The Ultimate Guide to Salon Success in 2022 (Part 2) with Hollie and Ryan Power #35

Welcome to 2022, and to the finale to our two-part master plan to set your sights & seize every opportunity that the coming year will bring!If you didn’t catch episode 34 of The Salonology Show, you’ll want to go back for our top tips to help define your goals for 2022 - because this week we’re talking about converting goals into gameplans…Discover the power of laying out your plans in best & worst case scenarios, how to turn targets into timelines with definitive deadlines, when to squeeze your renovations in, and why you NEED to put your prices up if you haven’t already!This episode of The Salonology Show covers:Taking control with ‘Gold, Silver & Bronze’ plans for the yearSetting timelines to get off of ‘Someday Isle’When & how you should declutter your menuBooking time to refresh and renovate your salonWhy you NEED to put your prices up this year!This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

The Ultimate Guide to Salon Success in 2022 (Part 1) #34

The Ultimate Guide to Salon Success in 2022 (Part 1) #34

What a year it’s been - maybe we’ve not been afforded the chance to reach the soaring highs we’d hoped yet, but 2021 is just the beginning of a journey…We do like to switch things up on The Salonology Show, so this week we’re kicking off a two-part special on goals, strategies, and mapping out a path to success for the year ahead!Join us for a festive foray into why you shouldn’t just write off 2021 and start afresh, how to define the kind of goals to set in 2022, and how we’ll start turning ambitious goals into tangible plans.This episode of The Salonology Show covers:Reflecting on the past year and taking positives rather than writing it offPutting 2021 into perspective and focusing on the optimistic bigger pictureSetting meaningful goals in various areas of your life, beyond financial and material gainsHow we’ll turn goals into plans in part 2 of this seasonal specialIf you’re listening between Christmas and New Year and want to set your goals with us, we’re hosting a special webinar on Thursday 30th December to take this even further! Find out more and sign up at bit.ly/goal-setting-2022This episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Beat the Christmas Rush & Cut Out Comparisons with Hollie and Ryan Power #33

Beat the Christmas Rush & Cut Out Comparisons with Hollie and Ryan Power #33

Christmas is coming, so with the rush of the holidays fast approaching it’s essential to look after your salon’s #1 asset: You!Whether your version of switching off is training, trips out or trash TV, it’s a vital step to offloading the burdens of ‘festive burnout’. Join us for this week’s episode of The Salonology Show as we prepare to SMASH December; we look at de-stressing to combat the impending rush, how to alleviate some of the pesky admin work from your day-to-day life, and why making comparisons is blinding you to your true success!This episode of The Salonology Show covers:Switching off when things get hecticHow to reduce the admin load on your backOvercoming negative self-talk & ditching the comparisonsThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Stand Out, Sell More & Streamline Your Menu with Hollie and Ryan Power #32

Stand Out, Sell More & Streamline Your Menu with Hollie and Ryan Power #32

As we’re bombarded with tens of THOUSANDS of ads in a day, it’s tough to stay memorable, so with the festive season upon us it’s essential now more than ever to highlight what makes you uniquely… well, you!Whether it’s a social campaign, becoming a Google My Business wizard, or simply placing a giant pink gorilla in your salon, staying at the forefront of people’s minds is an ever-growing challenge.In this week’s Salonology Show we’re looking at the marketing tips that’ll help you stand out from the crowd this Christmas, sharing how we’d do things differently knowing what we know now, and whose shoes we’d jump into given the opportunity.This episode of The Salonology Show covers:What we’d do differently with the knowledge we know nowThe #1 marketing tip for standing out in an increasingly competitive marketplaceHow to maximise your presence on Google My BusinessWhich famous icons’ shoes we would step into for a dayThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Supercharging Sales & Beauty’s Next Big Treatment with Hollie and Ryan Power #31

Supercharging Sales & Beauty’s Next Big Treatment with Hollie and Ryan Power #31

Staying at the forefront of the industry means keeping your eyes peeled for the next high-ticket treatments to lead the way. So…what’ll it be, and perhaps more importantly, how are you going to sell it?This week’s Salonology Show takes a look towards the future, peeking at which technologies promise to change how you position yourself, as well as some marvellous strategies for motivating your team to fulfil their potential, become better salespeople, and the advice we’d give for those of you looking to move towards the world of specialist, high-end treatments!This episode of The Salonology Show covers:The industry’s next big, high ticket treatment, and how to market it rightEvolving your salon to become more specialist and high-endWhich incentives will supercharge your team into selling more and performing at their bestThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Collaborating on Christmas Events & Achieving Business Freedom with Hollie and Ryan Power #30

Collaborating on Christmas Events & Achieving Business Freedom with Hollie and Ryan Power #30

With just 54 sleeps till Christmas, ‘tis truly the season to share your salon’s wonderful atmosphere with those around! The prospect of holding a seasonal event can be equal parts exciting and intimidating, particularly for the smaller salons among our industry, but it’s worth the worry with the connections and collaborations you can create by opening your doors for an event.Join us as we kick off the 2nd year of The Salonology Show (yes, last episode was in fact the podcast’s 1st birthday) with topics ranging from what’s next after you achieve business freedom, Ryan’s dream Lego set, and some hilarious anecdotes from a somewhat intoxicated visit to Epcot...This episode of The Salonology Show covers:Whether it’s a good idea to hold a Christmas event this year for your salonWhat’s next once you’ve finally achieved true business freedomRyan’s dream Lego setsThe best of Disney’s parks & ridesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Scaling Your Salon & The #1 Marketing Mistake with Hollie and Ryan Power #29

Scaling Your Salon & The #1 Marketing Mistake with Hollie and Ryan Power #29

If you’re aiming high and dream of exponential growth in your salon, you’re not alone. Vivvy poses the question this week on how to prepare your business model for scaling up, and for those of you looking to upsize or open a 2nd location this episode couldn’t come at a better time…On top of this hot topic, we’re exposing the biggest marketing mistake salons can make, sharing Hollie’s experience selling her spa, and more! Don’t forget to keep sending in your fantastic questions for us to react to blind on the show, by dropping an email to the lovely Anna, our Head of Customer Happiness, at anna@salonology.uk.This episode of The Salonology Show covers:How to exponentially scale up your business modelUplifting feelings that come from supporting the salon communityThe #1 marketing mistake salons makeThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Make More Money WITHOUT Upsetting Clients with Hollie and Ryan Power #28

Make More Money WITHOUT Upsetting Clients with Hollie and Ryan Power #28

For many of us, selling high ticket items can be a big step to take without the confidence to do it. Consider that a festival pint can cost you an arm and a leg, and yet the queues remain - the price you charge is far less important than the experience you offer!Once again we’re diving into your burning questions on another exciting episode of The Salonology Show, where we tackle Wendy’s question on high-priced packages, as well as how to use WhatsApp in your business without blurring the line between personal & professional lives, and how to increase your prices without upsetting any of your loyal clients...This episode of The Salonology Show covers:How to increase your prices without upsetting clientsUsing WhatsApp for your business, and where to draw the line between personal and professional communicationBuilding confidence in offering your higher priced packagesThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

How to Win Awards & Our Ultimate Interview Questions with Hollie and Ryan Power #27

How to Win Awards & Our Ultimate Interview Questions with Hollie and Ryan Power #27

If you’ve listened to recent episodes of The Salonology Show, you’ll have perhaps built up the confidence to make your first hire - what perfect time for Simone’s question this week on the vital questions you should ask at every interview!We’re loving the questions this week that have us musing on the work behind winning awards (and picking the right ones to enter), what brings us joy in our business and personal lives, and what the future holds for clean, green beauty....Slight spoiler alert here, but green beauty is going to play a massive part at the Olympia Beauty event which is just 2 weeks away! We’ll be there hosting the Salon & Spa Owners’ Club, so go and register NOW before tickets run out...This episode of The Salonology Show covers:The top questions you should ask every interview candidateHow to win awards, and whether they’re worth the costClean, green beauty’s futureWhat brings us most joy in life, and in businessThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Injecting Personality Into Your Marketing & Beating Imposter Syndrome with Hollie and Ryan Power #26

Injecting Personality Into Your Marketing & Beating Imposter Syndrome with Hollie and Ryan Power #26

Running a business can be scary, but it doesn’t have to be! Whether it’s overcoming impostor syndrome, building the confidence to exude personality in your marketing, or taking that massive step to bringing on your first team member, we’ve got you covered on The Salonology Show...We’re thrilled to have the questions still coming in thick and fast for our unscripted sessions, and this week’s prompts are absolute CRACKERS - tune in to episode 26 for tips on marketing mastery, summoning self-confidence, and perhaps some restaurants to put on your bucket list!This episode of The Salonology Show covers:How to convey your amazing personality in marketing contentPicking the right time to grow and employ staffOvercoming self-doubt and beating imposter syndromeOur top picks for restaurants in the UK and the USThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Growing Your Team & Staying FRESH on Socials with Hollie and Ryan Power #25

Growing Your Team & Staying FRESH on Socials with Hollie and Ryan Power #25

Every business owner knows the classic dilemma: you need more staff to bring in more clients, but you need more clients to afford more staff. So when do you take the plunge and grow your team?It’s time to answer more of your burning questions, which this week cover how to keep your content exciting in emails and social media, tips on finding the right virtual assistant to help you achieve more, and what came first; the chicken, or the egg…Don’t forget to send your questions to anna@salonology.uk for us to blind react on future episodes, and remember to sign up to the Olympia Beauty Salon & Spa Owner’s Club on 3rd-4th October! This episode of The Salonology Show covers:The perfect time to take on new staffOur favourite, most inspirational quotesHow to keep email & social content exciting and freshTips for finding the right VA - Virtual AssistantThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/

Nailing More Upsells & Tackling Taxes with Hollie and Ryan Power #24

Nailing More Upsells & Tackling Taxes with Hollie and Ryan Power #24

Welcome back to another exciting Q&A edition of The Salonology Show, where once again YOU get to decide which tough topics we tackle!If you’re looking to boost your upsells, make the most of the sunk cost of bringing people through the door and beat the fear around asking clients about them, then do not miss this episode…Thanks to questions from our fabulous listeners Michaela, Julie, Chelle and Kerry, we also dive into how to keep the VAT man happy, the best business decisions we’ve ever made, and who would show up to our dream dinner party!To have your questions featured on future episodes, send them in to our lovely Head of Customer Happiness, Anna, at anna@salonology.uk.This episode of The Salonology Show covers:How to survive the clutches of VAT and the dreaded tax manEncouraging your team to make more upsellsThe best business decisions we’ve made, and how you can do the sameOur dream guest list for a dinner partyThis episode of The Salonology Show is sponsored by Timely. Get 50% off for 3 months with discount code SALONOLOGY https://www.gettimely.com/gb/Links and references at: https://salonology.uk/podcasts/