Spotify's Now Playing; plus, Spirit Studios' Matt Campion on content creation
In this episode, James Cridland reports from West Hollywood about Spotify's major "Now Playing" event, where the company announced significant changes including rebranding Spotify for Podcasters to Spotify for Creators. The platform unveiled a new partner program allowing creators to earn money from both audio and video content, with specific eligibility requirements that appear more stringent than YouTube's criteria.
The show features an insightful interview with Matt Campion from Spirit Studios about their IP 360 strategy, which focuses on creating multi-platform content across podcasting, video, and television. Campion discusses how the industry's shift away from traditional TV commissioning has led them to focus on building digital-first projects that can later be developed into data-led TV series.
The hosts also explore Samsung's decision to shut down its podcast app, Chris Wallace's departure from CNN to pursue opportunities in streaming and podcasting, and interesting developments in podcast technology, including new tools for audience surveys and changes in how platforms label the subscribe/follow button. The episode concludes with a discussion about the shifting social media landscape as creators move away from Twitter/X toward platforms like Bluesky and Mastodon.
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