PODCAST: Carsten Koerl, Founder and CEO of Sportradar, joins Sports Business Radio for a conversation discussing how he launched the company, how he attracted investors such as Michael Jordan and Ted Leonsis and how Sportradar is working with top sports organizations around the world. Sportradar, founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the NBA, NHL, MLB, NASCAR, UEFA and FIFA, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. Koerl also shares his thoughts on what lies ahead with the transformative potential of AI and immersive technologies and what his vision for the future of fan engagement looks like. Learn more about Sportradar at https://sportradar.com/.
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