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The sheer scale on which the beautiful game makes its social impact is almost incomprehensible, and coordinating football managers to help make this impact is the impressive job of the LMA’s CEO, Richard Bevan.

With 11 successful years as chief executive of the Professional Cricketers Association, it’s no surprise that monumental names like Sir Alex Ferguson played a part in encouraging Richard to take up his current, prolific tenure.

In this week’s fascinating episode of Extrology, we touch on coaching being the ‘Golden Thread’ that applies to sport & business, the instinctive leadership behind some of the LMA’s hugely influential campaigns around dementia & suicide, and Richard’s impressive array of sporting experiences in football, cricket, golf and rallying.

Lee and Richard discuss:

• Coaching being the ‘Golden Thread’ in sport and business alike
• Sport’s unique ability to mobilise quickly for charitable causes
• The value of instinct inherent to a football manager which translates to any leadership
• Influential lessons from sporting giants like Sir Alex Ferguson, Walter Smith, Guus Hiddink and Nassar Hussein

Extrology is sponsored by Progresso Talent Partners who for more than 25 years have successfully delivered interim and permanent leadership talent to transform businesses and to hire the talent you need to enable your business to thrive: https://www.progressotalent.com/

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