Erika Moralez-Perez and Vicky White guest on the Business Show 7th November 2024

09-11-2024 • 41 mins

On The Business Show on Marlow FM on 7th November 2024, my guests were marketing expert Vicky White and solicitor Erika Moralez-Perez, who joined me to talk about their work, and to discuss a range of business news stories.

I started the show with one from the Hilary playlist – Road Rage from Catatonia. You can hear it at https://youtu.be/U_bL0EqlDEk?si=hDjWvaEPRtup8q5E.

Erika then spoke about her work with Iconos Group, including that they only work with businesses, providing outsourced in house legal services. Much of their work is about prevention rather than cure, and we talked about the wisdom of businesses going that route.

You can connect with Erika via https://www.linkedin.com/in/erikamoralezperez/and her website is at https://www.iconos-group.com/.

Vicky then spoke about her work for White Communications, a digital marketing agency working with startups and SMEs to help them accelerate their growth. It’s so much ore than building a website. You need a marketing strategy, and have to draw people to the website.

For more see https://whitecommunications.co.uk/ and you can connect with Vicky at https://www.linkedin.com/in/vickyannewhite/ .

Vicky’s music choice was Firework by Katy Perry, because it’s just the week to play it! You can hear it at https://youtu.be/QGJuMBdaqIw?si=jjJNUclUW_7DoDRd.

The business news story chosen for us by Vicky was https://www.dailymail.co.uk/news/article-14039891/Blinds-company-goes-viral-adding-touch-Gen-Z-riz-marketing-campaign.html - what a fab way to go viral – what can other businesses do to go viral?

We then played Erika’s choice of music – Survivor by Destiny’s Child, because it’s been one of those weeks, and she feels like a survivor! You can hear it at https://youtu.be/Wmc8bQoL-J0?si=etPNs1VDEhsBAXuP.

Erika then chose for us the story at https://www.bbc.co.uk/news/articles/cqxj700pxpdo - a great story, and so is the AI business angle that we discussed in some detail.

The last song is another from the Hilary playlist – I Gotta Feeling by The Black Eyed Peas - you can hear it at https://youtu.be/uSD4vsh1zDA?si=H8uCVFxiBL4F4HJ0.

You can connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

My website is at https://enterprisedoctor.co.uk/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and within your podcast app!