Sheila Docker & Mark Baxter guest on the Business Show 10th October 2024

13-10-2024 • 48 mins

On The Business Show on Marlow FM on 10th October 2024, my guests were branding expert Mark Baxter and behaviour change, energy and wellness coach Sheila Docker, who joined me to talk about their work, and to discuss a range of business news stories.

I started the show with one from the Hilary playlist – Siouxsie And The Banshees with Hong Kong Garden. Hear it at https://youtu.be/Y-l9GQJRl9Y?si=a-7grzfJbg3WTKf7 .

Sheila spoke about The Primal Zone, her coaching business. She works mainly with men and we talked about why it may be that men need / want her help, as well as how attainable their objectives are.

Connect with Sheila via https://www.linkedin.com/in/sheiladocker/ and her website is at https://www.theprimalzone.com/ .

Mark then spoke about his work running brand design consultancy Baggi. He describes the three things that make an effective brand and we talk about why the Marlow FM logo is good, but as he made clear, a brand is so much more than a logo.

For more see https://www.baggi.co.uk/ and connect with Mark at https://www.linkedin.com/in/markbaggibaxter/ .

Sheila’s music choice was Highwomen by The Highwomen, because it’s a brilliant song by a supergroup and is the female version of a song released by a male supergroup. Hear it at https://youtu.be/7D-6nklMMbM?si=hmRn9TKN_lRkHax8 .

Her business news story was https://www.fastcompany.com/91051135/what-going-to-the-gym-taught-me-about-running-a-business - the parallels were intriguing and useful to those running businesses.

We then played Mark’s music choice – The Harry J All Stars with Liquidator, which I said I didn’t know but I do – I bet you do too! Listen in to find out the link between the song, a certain football match, and the name of his business. Hear it at https://youtu.be/OTn01jjEFfY?si=v92zesSRNJ7Jjc5J.

Mark then chose https://www.creativereview.co.uk/burger-king-post-birth-ad-controversy/ - the ads have certainly got Burger King noticed, and our conversation covered a wide range, from marketing to breastfeeding and much in between!

My story was https://www.hrgrapevine.com/content/article/2024-09-25-upcoming-changes-to-sexual-harassment-legislation-everything-hr-needs-to-know - why do so few people know about this new law, and how can it be implemented, particularly by small businesses?

The last song is another from the Hilary playlist – Ever Fallen In Love (With Someone You Shouldn’t’ve) by Buzzcocks - hear it at https://youtu.be/0Af7ayYIJ9w?si=EfAN82ivmcAxQ6Ay.

Connect with me at https://www.linkedin.com/in/enterprisedoctor/ and join our Facebook group at https://www.facebook.com/groups/enterprisedoctorbusinessshow/.

Clips of all episodes are at https://www.youtube.com/user/EnterpriseDoctor/ - please subscribe there, and here!