As the music industry emerged from the global pandemic, Opera Rara - which specialises in lost and unknown operas - saw the need to raise its digital content game. With 120 recordings in its back-catalogue, the company was sitting on a ton of content.But with limited experience of social media marketing, and a sceptical attitude to digital content, it was barely exploiting this mountain of material.Surprised to learn how well opera can perform on YouTube, the company tried to turn the platform to its advantage.In just 18 months, Comms Director Zachary Vanderburg took Opera Rara into the YouTube Partner Programme, doubling the company’s audience.Discover how this niche opera charity took on Google’s video-streaming powerhouse, and created a content hub with international reach.CHEAT SHEETDownload the key takeaways - get the free cheat sheet: https://contentmavericks.club/Opera-CheatThe Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast agency.Subscribe for fresh insights into successful content growth. New episode every Wednesday. Learn more and explore other episodes at contentmavericks.clubTOPICS COVERED:00:00 YouTube Vs Opera: The 'lost and forgotten' opera company that doubled its subscribers04:31 Opera Rara's Recipe for Digital Success: Go long. Really long.10:56 Behind the Scenes content: a digital strategy masterstroke14:44 Repurposing for Reach: Opera Rara's content wheel18:30 Balancing demographics: Serving older audiences vs. enticing younger followers23:16 Big Ambitions, Small Budget: Opera Rara's multi-channel Digital Strategy25:24 Punch Above Your Weight: Mine your existing content for easy winsSUPPORT THE SHOWJoin the club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationGrab your free guide - High Impact Habits for Podcast SuccessOFFLOADNot impressed? Tell us why. RESOURCESFollow Zachary Vanderburg on LinkedInFollow Opera Rara on YouTubeVisit Opera Rara THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationFollow show host Jason CaffreyFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.He also listens to lots of podcasts.But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.Support this podcast at — https://redcircle.com/contentmavericks/donations

As host of the Content Mavericks Club podcast, Jason Caffrey is privileged to speak with creators and marketers from different industries.He also listens to lots of podcasts.But sometimes he would find that although his favourite shows had great content, he was often too busy to really capture the key takeaways.To solve that problem for his own listeners, Jason shares six hugely valuable learning points from Content Mavericks Club guests, over two episodes of his popular content marketing show.Support this podcast at — https://redcircle.com/contentmavericks/donations

Podcasting has a well-deserved reputation as an excellent way to build profile for both brands and professionals. So how would branding Liz Mosley expert use her own podcast to grow her freelance business?Now more than 100 episodes into her podcasting journey, Liz unpacks her motivations for starting her show, how it has benefitted her own brand, and how her podcast dovetails with her social and email marketing for maximum impact. The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.club TOPICS COVERED01:41 The Building Your Brand podcast - Audience and Reach03:50 Why choose a podcast - Liz Mosley’s early ambitions for her show06:01 Building A Personal Brand - has Liz raised her professional profile through podcasting?07:48 Securing sponsorship with Adobe and Flodesk16:14 Re-purposing content - feeding the social media monster22:04 The biggest podcast growth mechanism for Liz Mosley28:57 Advice for podcasters looking for consistency and growthSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation ABOUT LIZ MOSLEYLiz Mosley is a graphic designer with over 15 years experience.She now specialises in creating creative branding, animated GIFS and websites for small business owners.She hosts the Building Your Brand podcast which with the help of her guests and solo episodes helps small businesses owners feel more confident about all aspects of branding and marketing.Liz also teaches courses and workshops showing people how to create their own branding and GIFS if they don’t have the budget to outsource it.Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world.. RESOURCESFollow Liz Mosley: Instagram TiTok X YouTube LinkedInVisit Liz Mosley DesignExplore the Building Your Brand podcast THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

Genevieve Hassan has achieved what many podcasters and content creators dream of. She has built her content creation into a full-time concern.Genevieve’s show, Celebrity Catchup: Life After that Thing I Did, launched in Summer 2020, at a time when much of the world was in the grip of the Covid pandemic.The show quickly found an audience among nostalgic devotees of pop culture keen to get a glimpse into the lives of celebrities from the 1980s.Genevieve tells Jason Caffrey, CEO of podcast agency Creative Kin, how a distribution deal with Virgin Atlantic cemented the podcast’s success.And how she runs a 7 million-view YouTube channel for her cats too.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more, and explore other episodes at contentmavericks.clubSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationTOPICS COVERED01:31 Six Seasons of Celebrity Catchup - show audience and reach04:47 Winner of Best Film & TV Podcast and Independent Podcast of the Year07:55 Booking Guests - Who Does Genevieve Bring On To Celebrity Catchup?12:49 How To Prepare Interviews And Get The Best from Podcast Guests16:21 A No-Video Podcast Promotion Strategy18:35 Virgin Atlantic distribution - winning and renewing a commercial contract.23:33 Teddy and Sushi - The 7 million-view Cat YouTube Channel27:25 Takeaways for Indie podcasters from an award-winning creatorRESOURCESFollow Genevieve Hassan: X LinkedInExplore the Celebrity Catchup: Life After That Thing I Did podcastCelebrity Catchup on social: X InstaTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

How can a podcast drive lead generation for your business?Amardeep Parmar is the co-founder of a social enterprise and for-profit business with a podcast right at its heart.From content generation to networking, building trust and developing leads, Amardeep's show is the hub of a very busy business fly-wheel - with lots of spokes.Amardeep tells Jason Caffrey, CEO of podcast agency Creative Kin exactly why and how his podcast holds a core position in his endeavour.Follow the Content Mavericks Club for actionable insights from featured content experts that help you hit your content marketing goals.Learn more and explore other episodes at contentmavericks.club SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation THE GUESTAmardeep Parmar is Co-Founder of The BAE HQ, host of Entrepreneur's Handbook podcast and angel investor.In January 2020, Amardeep started writing online and became the second-fastest growing writer on Medium.com behind only Barack Obama.He became a full-time creator in June 2021, ran two podcasts and interviewed the likes of the cofounders of Netflix and Twitter.After he lost his father in 2022 Amardeep's focus shifted to The BAE HQ with the goal of using my his creator growth to help British Asian Entrepreneurs (BAEs). RESOURCESThe BAE HQAmardeep ParmarHSBC Innovation Banking TOPICS COVERED00:03 Introduction01:27 The BAE HQ: Connecting Entrepreneurs With Investors02:39 Spinning The Network Wheel: The BAE HQ Connection Model04:09 The BAE HQ Podcast: Fitting The Show Into The Business Model07:01 Creating Profitable Connects From Podcast Community10:00 Converting Podcast Listeners Into Email Subscribers11:48 Testing The BAE HQ podcast against goals14:42 HSBC Innovation Banking sponsorship and growth ambitions18:03 Why podcasting is the right tool for the job21:26 How podcasts deepen relationships between host, listener and brand.23:11 Booking podcast guests: get comfortable then shoot for the stars28:56 What it's like to interview big-name founders31:16 Amardeep Parmar's top benefits of podcasting for The BAE HQ THE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

Who is listening to podcasts in the UK? How are they listening and where? What are they doing while they listen? BBC Commercial Strategy Manager Adam Bowie unpacks UK podcast listener data with Jason Caffrey, CEO of podcast production agency Creative Kin.SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation ABOUT ADAM BOWIEAdam is a media business development manager, strategist and analyst with more than 20 years’ experience across all forms of media, with a specialism in audio. He regularly publishes analysis of UK podcast listening data on his blog. Adam also works on a cycling podcast.RESOURCESFollow Adam Bowie: LinkedIn X Instagram YouTubeVisit Adam Bowie’s blogCheck out Adam’s deep dives into Ofcom Podcast SurveysExplore Edison’s podcast research TOPICS COVERED00:56 UK podcast listener data - can it be trusted?02:59 How many UK adults listen to podcasts regularly?06:47 Which age group consumes the most podcasts in the UK?07:28 Changing podcast listening habits09:37 The unique way YouTube does podcasting18:13 What UK listeners are doing while they listen to podcasts22:09 How new technology has changed podcast listening28:56 Niche no more: how podcasting is penetrating the mainstreamTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

What does it mean to build a community around a podcast?And how is it best achieved?Matthew Butler built a podcast about drug and alcohol addiction into a 500 downloads-per-episode show that brought a major event to his home city of Hull.Matthew unpacks how he leveraged celebrities and influencers like Liberty X singer Michelle Heaton and BBC Radio London presenter Claira Hermet to help get his podcast in front of a bigger audience.With some impressive stats under his belt Matthew quickly persuaded service commissioners at Hull City Council to invest in what he was doing.The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.club SUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donation ABOUT MATTHEW BUTLERMatthew works with Change Grow Live, a nationwide charity that helps tens of thousands of people each day.His role as the Connecting Communities Lead allows him to holistically support adult service users to initiate recovery from drug and/or alcohol dependence.His aim is to empower people to build their own recovery capital and support them to move into long term sustained recovery and social re-integration.It is Matthew's responsibility to co-ordinate the work and development of all 'Pathways to Recovery' through Peer Mentors, Volunteers and provide a point of liaison for Service Users and their feedback. RESOURCESBelieve In People podcastChange Grow Live HullMatthew ButlerChange Grow Live Addiction Recovery And SupportFaces And Voices Of Recovery UKTOPICS COVERED01:02 Introducing Matthew Butler03:40 Matthew's podcast: Believe In People07:08 Believe in People - the goals for the podcast08:05 How Matthew got investment buy-in for his podcast11:03 Who is Mathew's ideal listener?12:48 Hard to reach audiences - is the podcast the right tool?16:45 Which podcast promotion tactics work for Mathew's show19:46 Matthew's most successful social channels for podcast promotion21:37 Measuring the podcast's ROI23:54 Not about the money - what's the objective for Believe In People?25:51 How the Believe In People podcast brought brought the UK National Recovery Walk to Hull27:59 The coming year for the Believe In People podcast29:26 Getting personal: what Matthew you gets out of podcastingTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

How can podcasters use Search Engine Optimisation to drive growth for their show?And how many downloads does a podcast need to attract sponsorship?The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.And after starting the show as a passion project, Sarah has now secured the third commercial sponsor for the podcast.Sarah says her success in attracting sponsors to the show is not about massive download numbers. Instead she says it is more important to show sponsors they can reach an active listenership through The SEO Mindset."I'm a firm believer that you can still get sponsors if you are aligned with any sponsor, any brand, any organization," Sarah says, "if they know that they can have access to an engaged audience."The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.clubSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationABOUT SARAH MCDOWELLSarah has been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host.She is a self-confessed SEO nerd. Sarah finds the industry fascinating and love learning how search engines like Google work.And she is a bit of a podcast addict - The SEO Mindset is the fourth podcast she has hosted.Sarah is also a speaker and trainer.RESOURCESThe SEO Mindset podcastSarah McDowellTazmin SulemanWomen In Tech SEO CommunityCaptivate podcast hostingStat Search AnalysisBrighton SEOSilicon BrightonTOPICS COVERED00:00 Introducing SEO expert and podcaster Sarah McDowell01:44 The SEO Mindset podcast - what it's about and who it's for04:18 Sarah's podcast in 202406:19 Stat Search Analytics - the latest sponsor for The SEO Mindset08:54 Why you don't need a massive audience to attract a sponsor11:17 How many downloads does The SEO Mindset achieve?14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it17:04 Taking The SEO Mindset live in front of an audience19:57 Taking donations with Buy Me A Coffee22:58 Podcasting - staying sane and keeping it fun25:05 Making the best of tools that make life easier27:16 Don't forget to make time to market your podcast28:35 Sharing the production load with co-host Tazmin Suleman30:12 Sarah's favourite promotion tactics for her show31:06 Get tactical with guest bookings34:55 Top SEO tips for podcasters40:31 Personal benefits from podcastingTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

What does it take to launch and grow a podcast at a community-based arts organisation?And is it worth the effort for non-profits?As CEO of Greenwich Dance, Melanie Precious hosted five seasons of the dance podcast Talking Moves.Launched as a vehicle to connect with dance artists, the show expanded the reach of Greenwich Dance beyond its South London base, giving scope for conversations with renowned national and international figures such as Karthika Naïr, Sir Nicholas Hytner and Tarek Iskander.In this episode of The Content Mavericks Club, Melanie describes how Talking Moves generated input as well as output, feeding back actionable ideas to Greenwich Dance that shaped its trajectory as an arts charity.Visit the Podcasting for Non-Profit episode web page for more, or explore other episodes at contentmavericks.clubSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationTOPICS COVERED01:43 How the Talking Moves podcast got started04:04 Recording during COVID lockdown05:48 Expanding horizons and a positive feedback loop from Talking Moves08:32 Moving Greenwich Dance to a physical-digital hybrid model12:31 The Talking Moves podcast audience - understanding who is listening.18:56 Justifying the cost of running a podcast22:05 Deciding on a discussion format for the podcast27:02 Running the show with ambitious production values30:53 Talking Moves as a legacy of Greenwich Dance33:03 Getting the podcasting bug38:22 Podcasting tips for non-profit organisationsRESOURCESMelanie PreciousGreenwich DanceTalking Moves podcastTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

The Content Mavericks Club is the podcast for content makers and content marketers who like to do things their own way.You don’t want to be told how to do your content thing. We get it.But you want to know how all those other bloggers, TikTokkers and podcasters got their battle scars, right?Just because you want to do your content your way, doesn’t mean you don’t want to know how other content professionals do theirs.Because that's the best way to learn and grow as a content professional.Bottom line, you want to be better at content tomorrow than you are today.And that's what The Content Mavericks Club is about - what works, what doesn't work, and why, from the mouths of the people who've done it.Each episode is a deep-dive with an experienced content professional into what they do, how they do it, what they put in and what they get out.So if you want to up your content game, and learn from other content pros who really have been there, done that - join Creative Kin CEO Jason Caffrey, every Tuesday, for the Content Mavericks Club.Learn more at contentmavericks.clubLINKS:The Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Connect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestSupport this podcast at — https://redcircle.com/contentmavericks/donations