[E147] Customer Focused Sales with Eric Malka – Part 1 of 4

Authentic Persuasion Show

21-01-2020 • 10 mins

My guest for this week is Eric Malka. He founded the Art of Shaving franchise and has a fantastic view of the sales experience in terms of customer-first. This is a must-listen 4-part series for owners, managers, and sales professionals.

In Part 1, Eric and I talk about:

  • His obsession with service
  • The inverted pyramid of who the most important person is in an organization
  • Always focus on being true to who you are and clear on who you serve

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Eric’s Info:
Eric Malka is a renowned serial entrepreneur, business operator and published author with more than 30 years’ experience in the luxury Branded Consumer-Packaged Goods arena.

As co-founder and former CEO of The Art of Shaving he is one of the world’s foremost experts on men’s shaving and grooming, having developed the company from start-up to an internationally recognized men’s grooming brand leader sold in over 1000 prestigious stores worldwide and 150 company-operated US retail shops.

In 2009, The Art of Shaving was acquired by Gillette/Procter & Gamble – Eric was tapped by P&G to continue in his role as CEO through the end of 2010.

Today, as SBI’s Managing Partner Eric shares his vision and experience with his partners and their management teams, working closely with them to pioneer and develop winning strategies that build iconic brands and grow businesses.

Eric’s Links
Website: https://www.strategicbrandinvestments.com/

LinkedIn: https://www.linkedin.com/in/eric-malka-9071529/

E147 – Transcript

Jason: Welcome to the sales experience podcast. On today’s episode I have Eric Malka. Eric is a serial entrepreneur, business operator, published author more than 30 years experience in a luxury brand, consumer packaged goods, CPG co-founder of the art of shaving, which you was in part of growing it to over a thousand locations which was then acquired by Proctor and gamble in 2009 currently he’s running his own private equity fund and focuses on helping management teams develop a winning brand and growth strategy and he loves sales and we’