Why do we copy other people's style? And under what conditions is it advantageous to stand out? In this episode we discuss: Mimetic Desire, Conformity and Counterconformity, the Need for Uniqueness Measurement, the role of influencers, Deviance Regulation Theory and so much more.
Theme music by Brooks Hamilton / @brohama
If you learned something you loved or have thoughts for improvement please do not hesitate to reach out in the following places:
- Instagram: @thewhyintercept, @by.sume
- Website: bysume.com
- TikTok: @by.sume
- Youtube: @bysume
Few References (pls reference full list here):
[TED Talk] How Your Clothes Impact Your Life: Re-examining Our Relationship to Fashion
[TED Talk] The philosophy behind fashion
Optimal Distinctiveness Theory
[Youtube] Drew Joiner: Trendy vs Stylish | What is Unique Style?
Optimal distinctiveness theory (Wikipedia)
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