What Sam Altman's testimony to Congress tells us about public relations
This episode, Dan goes over Sam Altman (CEO of OpenAI)'s testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at his statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story:
- Nail your key messaging.
- Monitor the media landscape.
- Lead the conversation, altering tactics when necessary.
- Establish thought leadership.
Check out this episode on our website: www.resonancecrowd.com
Music used under Creative Commons license:
Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair
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