Building a Data-Driven Marketing Strategy with Luke Farrugia, VP of Marketing at ScreenCloud

Luke Farrugia, VP of Marketing at leading digital signage company ScreenCloud, spoke to me about the changing role of marketing leaders and why you need to get your data strategy started from day one.

Topics:

• The challenges of marketing a tech brand during and after the COVID-19 pandemic.
• The importance of understanding target audiences and personas.
• The role of behavioural science and neuroscience in communication strategies.
• The evolving role of marketing leaders.
• The importance of a data-driven strategy for marketing.

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: ⁠https://incompetech.filmmusic.io/song/3558-covert-affair ⁠

License: ⁠https://filmmusic.io/standard-license