Ian Morrison is an expert on inserts (leaflets), using them brilliantly first at Donald Russell and then at Flavourly. It's an often over looked marketing channel but very effective. He starts by explaining what inserts are, how to buy them, tips for insert design, offers, a testing strategy and how to achieve huge efficiencies with swaps. We cover everything you would need to know to get started using inserts to drive sales in your ecommerce business. As mentioned in the episode, here is an an example insert produced by Ian, along with my comments: https://www.machinelabs.com/insert-design-that-sold/