In this episode of the Top CMO podcast, host Ben Kaplan interviews Shashi Kiran, former CMO of Fortanix. Shashi shares his insights on maintaining a startup mindset amidst rapid market changes and the key traits successful marketers need. With over 20 years of experience in business and technology roles, Shashi discusses the challenges and adaptations required when transitioning from large companies like Cisco to smaller, well-funded startups. He delves into the importance of learning and adaptability, the benefits of predictability in marketing, and the strategic approach to scaling businesses. Tune in to learn how Shashi navigates the complexities of marketing in both large and small enterprises and his perspective on staying cutting-edge in a dynamic industry.