6: Synthetic data in research: How, what, where?

Research Revolutionaries Podcast

09-05-2024 • 45 mins

On Episode 6, we dive into the topic of synthetic data and how it’s already affecting and will affect the industry in the years to come. To discuss the topic, James (JT) Turner is joined by Kathryn Topp. Kathryn is the founder of Yabble and an award-winning researcher and AI entrepreneur with more than 20 years of experience.


She was named a Top 250 global insights leaders by ESOMAR and is leading the way in the field of AI insights with her company Yabble – a cutting-edge generative AI company that's revolutionizing the world of insights, working with Fortune 500 companies globally to bring AI into their insights practice.


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