A matter of communication

How to Take the Lead

13-04-2023 • 44 mins

While we might have 40 years of professional communications experience between us, we are super clear that leaders have to take the lead in communicating and engaging for their organisations, not leave it to their corporate communications team. Organisational performance and communications go hand in had for us and we explore this further in this episode.

We share our own views, thoughts and experiences:

  • 04:07 – whose responsibility is it to communicate?
  • 06:59 – communications and organisational performance
  • 15:03 – understanding communication preferences
  • 24:47 – where’s your evidence?
  • 28:53 – consistency is key
  • 40:30 - How to…communicate and engage

As always, we share our top takeaways to help you to communicate and engage as a leader. We are all about clarity and consistency this week as well as understanding the notion of know, like and trust.

In this episode we reference Surrounded By Idiots by Thomas Erikson.


If you enjoyed this episode why not subscribe to the podcast: www.howtotakethelead.com/listen

New episodes will be released every Thursday and you can listen / download on your favourite platform.

Episodes will also appear on YouTube every Thursday, so hit subscribe to make sure you don't miss out.

We would love it if you left us a rating or review and feel free to share the link to this episode with anyone else you think would find it interesting.

And if you're looking to lead differently in 2023, we've launched our new Substack community, where you can get extra bonus goodies, network with a community of leaders and get direct access to us both. Subscribe at How to Take the Lead | Substack

Instagram https://www.instagram.com/howtotakethelead/

Twitter https://twitter.com/How2TakeTheLead

YouTube https://www.youtube.com/@howtotakethelead/