Breaking Down the Pillars: Redefining Associations for Direct Impact
In this episode of Association Transformation, Elisa and Andrew are joined by longtime association expert Matty Rubenstein to challenge the traditional “three pillars” model that has long-defined associations—community, knowledge, and convening. Together, they explore how associations can break free from these silos and create direct, measurable impact in today’s rapidly evolving landscape. From shifting organizational mindsets to exploring innovative solutions, this conversation is a forward-thinking look at the future potential of associations. Tune in for fresh insights and actionable ideas that push beyond the conventional approach!
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