Revolutionizing the business of association events: Unlocking growth and innovation
Join Andrew and Elisa as they dive into the evolving landscape of association events with expert guest Katherina Breen of Breen Consulting. In this eye-opening episode, discover how associations can leverage their unique advantages to drive event innovation and revenue growth. Katrina shares invaluable insights on balancing member value with commercial opportunities, managing risk in event portfolios, and adapting to post-pandemic realities. Learn why associations are perfectly positioned to excel in the events space and how to stay ahead of for-profit competitors. Get practical tips for analyzing your current event portfolio and aligning events with your association's overall strategy. Whether you're looking to optimize current events or explore new frontiers, this episode is packed with actionable strategies for association leaders ready to transform their event business model.
You Might Like
