What You Need to Know About AI & Influencer Marketing

Growth Colony: Australia's B2B Growth Podcast

07-02-2024 • 43 mins

Listen in on today's topic of influencer marketing and AI in the B2B space with Head of Global Influencer Marketing at SAP, Ursula Ringham.

What to expect in the episode...

  • AI in the B2B space
  • Designing B2B influencer campaigns
  • AI and B2C Influencer Marketing

After a successful career at Apple and Adobe, Ursula Ringham, became a stay-at-home mum. When she decided to re-enter Big Tech, she had to start all over.

10 years ago, Ursula came to SAP through the backdoor and from the ground up, built an influencer marketing program. Through trial and error, utilising all social media platforms and mediums, Ursula has created one of the most respected B2B Global Influencer Marketing Programs in the industry.

Resources mentioned in this episode:


🎯 Get your copy of the report here: https://abm.xgrowth.com.au/2023-report/

Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth.

We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

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