Joe was joined by John Fareed, Global Chairman with Horwath HTL, to explore the significant role of tourism in the Irish economy, which accounts for 5% and sustains over a quarter of a million jobs, often in remote areas. They discussed the environmental impact of mass tourism and whether it's time to rethink the types of tourism to encourage. John also shared insights from his book, "Invisible to Icon: How to Become a Known Expert in Your Industry."