Challenges faced by independent artists and creators in Ghana | Collaboration and Monetisation of Afrobeats, African Culture and Creators by International Media and Brands(S6 Clips)

The Sound of Accra Podcast

18-08-2024 • 10 mins

This part of the conversation with Christina Carmel underscored the significance of attracting talent and promoters to Ghana while highlighting the impact of famous individuals visiting the country. This exchange of creativity and talent represents a promising trajectory for the global resonance of African music and culture.

Projected potential visits to Ghana by influential figures such as Oprah, Diddy's camp, Drake, and Beyoncé, signalling the increasing interest in Ghana as a vibrant hub for cultural and musical exchanges.

Watch full episode: https://youtu.be/sevakx0f5fk?si=-3V2UT3S8wpD4wDE

Listen to full episode: https://open.spotify.com/episode/38R1ygDvqV4JXg0KsmcRPi

Some references mentioned

  • So African and other Ghanaian influencers supporting launch of Kozo in Kigali, Rwanda
  • Good Morning America in Accra
  • Michaela Coel in Accra for Vogue Magazine shoot (2022)
  • NFL Superbowl Advert at Makola Market, Accra, Ghaana
  • Empire Music Label visiting Accra


Show Notes

www.thesoundofaccra.com/christina


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Watch season 6 episode 9 with Anthony Owusu-Ansah of ShaQ Express

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