Subscribe to Our Conscious Commerce Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here: https://subscribe.2xecommerce.comS9 EP51: Kathy Guzmán Galloway is the founder and CEO of The Clarity Wizard, a consultancy dedicated to mastering the art of brand positioning. With over 20 years of experience, Kathy has honed her expertise in marketing with both Fortune 500 companies and dynamic DTC brands, transforming their strategies to create meaningful connections with consumers.Kathy is a champion of mastering your "Brand Fundamentals"—Positioning, Purpose, Mission, Values, and Identity. Through her Clarity Catalyst Workshop, she empowers brands to gain crystal-clear clarity on these core elements and effectively leverage them in the marketplace. As a Master Teacher for SKU, the CPG Accelerator, Kathy also lends her knowledge to startup founders through programs like 7-Eleven's Brands with Heart and REI + Founded Outdoors' BIPOC accelerator, helping them craft impactful brand stories and drive success. Guest’s Links: Website: The Clarity Wizard → https://www.theclaritywizard.com/LinkedIn: Kathy (Guzmán) Galloway → https://www.linkedin.com/in/kathygalloway/Connect with 2X eCommerce:Website: 2X eCommerce Website → https://2xecommerce.com/podcast/Instagram: 2X eCommerce Instagram → https://www.instagram.com/2xecommerce/Twitter: 2X eCommerce Twitter → https://twitter.com/2XeCommerceYouTube: 2X eCommerce YouTube → https://www.youtube.com/@2XeCommerce/Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Buy on Amazon → https://amzn.to/3ybY6WSBuy on Walmart → https://bit.ly/3swOuDeBuy on Kogan Page → https://bit.ly/44DylLnBuy on Barnes & Noble → https://bit.ly/3Pgd4B4Buy on WHSmith → https://bit.ly/4bfr9r3Creators & GuestsKunle Campbell - HostKathy Guzmán Galloway - Guest

In this episode, Kosmo Khosravi, Founder and CEO of Kosmo’s Q, shares how he built a thriving barbecue spices brand by focusing on customer retention and personal values. Kosmo discusses the importance of meeting customers where they are, creating products that keep them coming back, and the pivotal moment that led him to pursue his passion full-time. Tune in to learn how Kosmo turned Kosmo’s Q into a leading name in the American barbecue scene.Full episode: S7:E13  |  From $500 to $50M+: The Story of Kosmos Qhttps://2xecommerce.com/podcast/ep355/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith

In this cut-out edition episode, Oren Schauble, creator of Product People, explores the power of product innovation and 9-figure M&A roll-ups in driving business growth. Oren shares insights on how global sourcing, niche product development, and strategic mergers can help entrepreneurs build and scale successful businesses. Tune in to learn how to navigate market trends and create standout products in today’s competitive landscape.Full episode: S7:E16.https://2xecommerce.com/podcast/ep358/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith

In this cut-out edition episode, Alex Neist, founder of Hostage Tape, shares how Meta ads, strategic branding, and influencer collaborations drove his company to $40M in revenue by year three. Alex discusses the importance of creating polarizing brands, iterating on creative strategies, and leveraging different ad types to capture various customer segments. Tune in to learn actionable insights for scaling your e-commerce brand.Full episode: S9:E35 |  $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape’s Success → Alex Neisthttps://2xecommerce.com/podcast/ep444/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostAlex Neist - Guest

In this cut-out edition episode, Nirav Sheth, CEO and founder of Anata, discusses the importance of audience segmentation and investing in user experience (UX) to drive brand growth. Nirav shares insights on how leading brands navigate economic challenges by balancing strong branding with innovative growth strategies. Learn how segmentation and effective UX can help your brand stay resilient and thrive.Full episode: S9:E15 | 2024 eCommerce Predictions, what to expect → Nirav ShethSign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostNirav Sheth - Guest

In this cut-out edition episode, Nadia Bubennikova, Head of Agency at Famesters, delves into how brands can effectively utilize TikTok's Spark Ads to boost their performance marketing efforts. Nadia shares insights on leveraging influencer content and precise targeting strategies to drive sales and build brand awareness on the platform. Tune in to learn actionable tips for maximizing TikTok's advertising potential in the e-commerce space. Full episode: S9:E34.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostNadia Bubennikova - Guest

In this episode, eCommerce expert Sabir Semerkant reveals why the first 1.7 seconds of a mobile shopping experience can make or break your sales. Learn how to optimize your site for mobile-first customers, focusing on performance and user experience to ensure you capture their attention before they swipe away. Discover actionable strategies to improve your conversion rates and drive more revenue by designing with mobile shoppers in mind.Listen to the full episode here: https://2xecommerce.com/podcast/ep433/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostSabir Semerkant - Guest

In this episode, Phil, the Co-founder of Holme & Hadfield shared how he has created a highly engaged Facebook community that's the backbone of his brand’s success. We dive into strategies for involving your audience at every stage, from product ideation to final launch. Learn how real-time feedback and strategic surveys can boost your confidence in new product releases and drive your Amazon sales to new heights. Full episode here: https://2xecommerce.com/podcast/ep430/Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmith

In this cutout episode, Meta Ads expert Depesh Mandalia shows you how AI can be a game-changer in driving your creative direction. He breaks down how AI tools can simplify your video script creation, boost your ad performance, and provide you with crucial data insights to take your campaigns to the next level. Don’t miss these valuable strategies—lListen to the full episode at https://2xecommerce.com/podcast/ep424/.Sign up to the Conscious Commerce Newsletter:A newsletter that sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Sign Up here:  https://subscribe.2xecommerce.com/subscribeConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeGet a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostDepesh Mandalia - Guest

In this brief episode of the 2X eCommerce podcast, host Kunle Campbell provides an update on the podcast’s schedule and his personal plans. Key highlights include:- August Break: Kunle will be taking the rest of August off to recharge and spend time with family.- Importance of Rest: Emphasis on the importance of sleep and mental health.- Interim Content: Short episodes will be released every three days, featuring key clips from past episodes.- September Preview: Upcoming focus on Q4 planning, Black Friday, and Cyber Monday strategies.- New Newsletter: Introduction of the 'Conscious Commerce' newsletter, blending health, mindset, and commerce tips.Thank you for your continued support and we look forward to returning in September with renewed energy and valuable insights.---Creators & GuestsKunle Campbell - Host

Dylan Jahraus is a seasoned e-commerce expert and successful Etsy seller, with multiple 7-figures in sales on the platform. Dylan has a background in corporate e-commerce at Zappos and Zulily, she now empowers thousands of Etsy sellers worldwide through her coaching programs, helping them achieve significant sales growth.Dylan Jahraus’ Free Webinar: Dylan offers a free webinar that targets profitable customers on Etsy and provides actionable steps to increase traffic and sales within the first 30 days on the platform.Sign Up here: https://etsy.dylanjahraus.com/watch(00:00) - How to Effectively Leverage Etsy as an eCommerce Sales Channel → Dylan Jahraus(02:02) - Meet Dylan Jahraus: From Side Hustle to Six-Figure Business(03:18) - Dylan's Background and Journey to Etsy Success(04:48) - Key Takeaways from Early eCommerce Experience(06:34) - First Steps on Etsy: From Wedding Decor to Thriving Business(08:41) - Etsy's Evolution from 2016 to 2024(10:15) - Navigating Etsy's Marketplace and Customer Expectations(21:45) - Strategies for High Revenue on Etsy(23:48) - Balanced Product Mix for High Revenue(24:29) - Importance of Product Curation(26:22) - Running an Etsy Business Without Making Products(29:41) - Optimizing Etsy Listings for Higher Conversion(34:39) - Top Categories to Sell and Avoid on Etsy(38:48) - Maximizing Customer Lifetime Value(44:43) - Final Thoughts and ResourcesSign up to the 2X Newsletter:After much thought and deliberation, I created the 2X Newsletter, which sits at the intersection of commerce, healthy living, and the mindsets of extraordinary leaders.Moving forward, you can find all the show notes for this podcast in the 2X Newsletter. Plus, I’ll share my wins and losses as an eCommerce operator, growth strategies that are working, tools I use to streamline workflows, and expert tips.Sign Up here:  https://subscribe.2xecommerce.com/subscribeCreators & GuestsKunle Campbell - HostDylan Jahraus - Guest

Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.Guest’s Links: Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan HartConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube(00:00) - How Ryan Sold a Million Stars(04:10) - Introduction to Digital Products(04:24) - From Insurance to E-commerce(05:47) - Building the First Digital Product(07:55) - The Star Dedication Concept(10:05) - Developing the Star Dedication Platform(13:58) - Launching with Groupon and Other Platforms(20:45) - Collecting Customer Feedback(21:54) - Expanding Product Offerings(23:11) - Business Growth and Exit Strategy(25:23) - Revenue and Side Business Insights(26:04) - Full-Time Job and Side Hustle(26:53) - Decision to Sell the Business(31:09) - Life After Selling the Business(32:35) - Current Ventures and Advice(37:17) - Final Thoughts and TakeawaysCreators & GuestsKunle Campbell - HostRyan Hart - Guest

Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette(01:29) - Introduction to the Episode(03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble(08:18) - Exciting Services: Paid Media and SEO(09:16) - Impact of AI on Search and SEO(11:02) - SEO Strategies for eCommerce Brands(18:37) - Role of SEO Agencies in the New Era(20:47) - The Rise of Social Search Platforms(34:34) - Conversion Rate Optimization (CRO)(44:59) - Google's API Leak and SEO Insights(47:34) - Conclusion and Final ThoughtsGuest’s Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeCreators & GuestsKunle Campbell - HostZach Boyette - Guest

In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!📝  Shownotes for this episodeGuest’s Links: Website: Clearco - invoice funding for eCommerceWebsite: HatLaunch - get your own custom hats_____________________________LinkedIn: Andrew CurtisLinkedIn: Robert HammLinkedIn: Tyler SmithConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube(00:00) - Introduction to Capital Management(01:14) - Meet the Guests: Clearco and Hat Launch(03:09) - The Hat Launch Journey(03:50) - Scaling with Automation and Innovation(04:50) - Navigating Capital Challenges(06:41) - Leveraging Clearco and PayPal(18:13) - The Role of Marketing in Growth(22:44) - Financial Strategies and Trends(27:51) - Customer Cashflow Management with Clerico(28:26) - Diverse Uses of Clerico Funding(29:23) - Monthly Invoicing and Ad Spend(29:47) - When to Consider Invoice Financing(31:55) - The Importance of Profitability in Ad Spend(33:08) - Clearco's Unique Financing Approach(39:32) - Navigating Platform Volatility(44:28) - Synergy Between Finance and Advertising(45:50) - Diversifying Revenue Streams(54:00) - Final Thoughts and ResourcesCreators & GuestsRobert Hamm - GuestTyler Smith - GuestAndrew Curtis - GuestKunle Campbell - Host

In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.(00:00) - Introduction to the Episode(00:33) - The Emotional vs. Functional Debate in Advertising(01:43) - Deepesh Mandalia's Journey and Expertise(04:02) - The Evolution of Deepesh's Career(08:28) - The 5W Avatar Framework(19:47) - Stages of Awareness in Marketing(24:10) - Creating Effective Ad Campaigns(29:09) - Analyzing Ad Performance(30:16) - Analyzing Ad Effectiveness(31:00) - E-commerce Metrics and Insights(31:32) - Optimizing Instagram Ads(34:08) - Leveraging AI for Advertising(35:12) - Building AI-Powered Tools(40:45) - AI in Video and Image Creation(49:33) - Rapid Fire Questions(54:40) - Special Offer and ConclusionGet access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346📝  Shownotes for this episode Guest’s Links: Website: Depesh's Ad Signals PlatformLinkedIn: Depesh's LinkedIn ProfileConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsDepesh Mandalia - GuestKunle Campbell - Host

Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction.(00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm(01:00) - Introduction to the Podcast and Guest(02:30) - Tyler Delman's Journey to B2B Marketing(04:42) - The Importance of Branded Packaging(11:26) - Maximizing Customer Lifetime Value(15:55) - Personalization in Unboxing Experiences(20:18) - Implementing Personalized Inserts(30:17) - Conclusion and Contact InformationGuest’s Links:Website: UnDigital - Unboxing Experience PlatformLinkedIn: Tyler's LinkedIn ProfileLinkedIn: UnDigital's LinkedInConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostTyler Delarm - Guest

In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product.Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development.The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products.(00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist(01:00) - Introduction to the 2x eCommerce Podcast(03:15) - Alex Neist's Journey: From Athlete to Entrepreneur(12:09) - The Birth of Hostage Tape(19:26) - Scaling Hostage Tape to Success(24:59) - Marketing Strategies and Brand Building(43:57) - Team Building and Company Culture(47:09) - Building a Positive Team Culture(48:16) - The Success Behind Hostage Tape(50:11) - Joe Rogan Sponsorship Journey(52:23) - Influencer Marketing Strategies(01:05:16) - The Science of Nose Breathing(01:17:37) - Retail Expansion Plans(01:23:07) - Mindset and Visualization Techniques(01:29:59) - Rapid Fire QuestionsGuest’s Links:Website: Hostage TapeLinkedIn: Alex’s LinkedIn ProfileLinkedIn: Hostage Tapes' LinkedInIG: Hostage Tape's IGConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsAlex Neist - GuestKunle Campbell - Host

In today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns on platforms like TikTok and Instagram. The discussion emphasizes the importance of data analytics, strategic influencer selection, and detailed contract structuring to ensure campaign success.Nadia shares her journey from novice to expert, highlighting her experience in developing and executing influencer marketing strategies. She details Famesters' methodical approach to campaign creation, from initial influencer vetting to content production and performance tracking. Key performance indicators (KPIs) such as CPM (Cost Per Mille), views guarantees, and engagement metrics are examined to illustrate how brands can measure and optimize campaign effectiveness.The conversation also covers the nuances of influencer marketing across various industries, stressing the significance of audience alignment and content relevance. Nadia explains the use of advanced tools like TikTok Spark Ads for maximizing campaign reach and driving sales. The episode provides actionable insights into optimizing influencer marketing contracts to protect brand interests and ensure deliverability.Join us as we explore the technical aspects of influencer marketing, offering practical tips and strategies for leveraging social media influencers to drive significant revenue growth in eCommerce.(00:00) - Unlocking Sales with Influencer Marketing: Strategies for Immediate Impact(01:09) - Diving Deep into Influencer Marketing with Famesters(01:41) - Nadia's Journey: From Novice to Influencer Marketing Expert(03:35) - The Evolution and Impact of Influencer Marketing(05:00) - Famesters' Approach to Influencer Marketing Campaigns(06:29) - Navigating Industry Nuances in Influencer Marketing(08:19) - E-commerce and Influencer Marketing: A Synergistic Relationship(11:09) - Exploring Brand Awareness and Performance Campaigns(14:20) - The Art of Selecting Influencers for Different Campaign Goals(17:25) - Understanding Influencer Categorization and Engagement(21:01) - Maximizing Performance with TikTok and Spark Ads(25:18) - Key Considerations When Partnering with Influencers(30:17) - The Importance of Views Guarantee in Influencer Contracts(31:28) - Exploring TikTok and Instagram Strategies for Influencer Marketing(33:28) - Diving Deep into Instagram Stories for Effective Marketing(35:41) - Crafting the Perfect Influencer Contract for Instagram Collaborations(37:39) - Optimizing Instagram Stories: Views, Offers, and Metrics(39:16) - The Art of Selecting the Right Influencer for Your Campaign(50:26) - YouTube Performance Marketing: Views, Contracts, and Audience Engagement(55:04) - Future Trends in Influencer Marketing and Closing ThoughtsGuest’s Links:Website: Famesters: Full-service influencer marketing agencyLinkedIn: Nadia’s LinkedIn ProfileLinkedIn: Famesters' LinkedInTwitter: Famesters' Twitter HandleConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostNadia Bubennikova - Guest

In this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providing actionable advice for eCommerce brands. The discussion covers Performance Max campaigns, cost caps, and mastering creative testing. Sam and Kunle also explore the synergy between Google and Meta advertising platforms, emphasizing the importance of maintaining a consistent marketing budget as a percentage of revenue. Sam shares practical tips on building content and engaging with your audience to stay ahead in a competitive market.Listeners will learn how to effectively use Performance Max campaigns on Google to capture demand and the benefits of using cost caps on Meta for efficient budget allocation. Sam offers guidance on setting up successful retargeting strategies, leveraging dynamic creative, and balancing automated tools with manual oversight. The episode concludes with Sam's perspective on future trends in digital marketing and his advice for businesses to prepare for the rest of 2024.Chapters:Guest’s Links:Website: Sam's Agency: The Moonlighters WebsiteLinkedIn: Sam’s LinkedIn ProfileTwitter: Sam’s Twitter HandleInstagram: Sam’s Instagram HandleOther Links: none mentionedConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter: Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s Book Elevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostSam Piliero - Guest

In this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He shares how these experiences paved the way for creating The Moonlighters, where he focuses on delivering comprehensive growth strategies for brands looking to scale.We dive deep into the intricacies of media buying, exploring the critical differences between demand generation and demand capture. Sam offers practical advice on how to structure your agency for maximum efficiency, highlighting the importance of having growth directors skilled in both Facebook and Google ads.Sam also sheds light on the evolving landscape of YouTube and Meta ads, sharing tips on crafting high-quality campaigns that resonate with audiences. He emphasizes the need to focus on total contribution margin rather than just ROI, advocating for a more holistic approach to measuring business success.We also discuss the power of authentic user-generated content (UGC). Sam explains why genuine customer reviews and testimonials are more effective than ever in today’s market. This episode is packed with actionable insights for any brand looking to enhance their marketing strategies and achieve significant growth.Join us for this insightful conversation filled with expert tips and strategies to help you elevate your brand’s marketing efforts. Whether you’re aiming to optimize your media buying strategy or leverage authentic content, this episode has something valuable for you. Tune in to learn how to drive growth and boost your brand’s success.Best,KunléChapters:(00:00) - Introduction to Scaling Your Brand(01:23) - The 2x eCommerce Podcast Begins(03:03) - Sam Piliero's Journey: From Lemonade Stand to Media Buying Expert(08:56) - The Birth of The Moonlighters Agency(09:58) - Strategies for Scaling from 1 Million to 10 Million in Revenue(11:54) - Inside The Moonlighters: Agency Structure and Strategy(15:30) - Demand Generation vs. Demand Capture: Maximizing ROI(24:27) - Navigating Data Accuracy in a Post-iOS Update World(26:33) - Decoding Digital Advertising: Insights and Strategies(27:16) - Navigating Attribution Settings and Conversion Insights(27:55) - The Trustworthiness of Google Data and Attribution Windows(29:32) - The Reality of Advertising Metrics: A Case Study(31:41) - The Importance of Accurate Data and Comprehensive Account Health Checks(32:44) - Maximizing Business Growth Through Financial Modeling(37:40) - Exploring the Potential of YouTube Advertising(40:52) - Optimizing Facebook Advertising: Technical Tweaks and Creative Strategies(45:03) - The Power of Authenticity in User-Generated Content(47:36) - Planning for a Deeper Dive: The Promise of Part TwoGuest Links:Website: Sam's Agency: The Moonlighters WebsiteLinkedIn: Sam’s LinkedIn ProfileTwitter: Sam’s Twitter HandleInstagram: Sam’s Instagram HandleOther Links: none mentionedConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & GuestsKunle Campbell - HostSam Piliero - Guest