Fruit of the Land is a Vaughan-based retailer and wholesaler that specializes in farm-fresh foods, kosher gift baskets and holiday gifting. They also produce award-winning foods under a family of brands.
Since the first lockdown in March, co-founders Michael and Stacey Kurtz have fought to survive in their mall-based locations at Promenade, Vaughan Mills and Bayview Village. As a food retailer, they were an essential service but couldn’t operate as such because the malls were closed. Immediately, they started developing an arsenal of strategies to survive and reach their customers.