14-02-2024
Strategies for Event-Driven Revenue Growth (w/ Director of GTM Ops at Gong, Shantanu Shekhar)
In this episode Romeo sits down with Shantanu Shekhar, Senior Director of GTM operations at Gong.io, to explore creative go-to-market strategies, from exclusive events to community building.Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Gong's experience, he illustrates how conversational intelligence helps revolutionize sales processes and Account-based marketing.During the conversation, Shantanu also shares practical tips for engaging with target personas in a crowded market, especially in enterprise deals.HIGHLIGHTS:00:00 From engineering studies to RevOps08:24 Conversational intelligence in GTM11:19 Gong's conversational intelligence tool15:10 Using accounts' insights in ABM19:08 Targeted events for building thought leadership30:37 Challenges in enterprise deals and how to overcome them35:09 Content and playbooks for enterprise deals38:07 RevOps resourcesConnect with Shantanu:LinkedIn | WebpageConnect with Romeo:LinkedIn | Webpage***This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines. How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.