Welcome to Episode 7 of FlightLOG, where this time we’re joined by Sam Talbot, Loganair Head Of Marketing And Brand.

We discuss  something that we’re exposed to in almost all aspects of our lives, whether you're standing at a bus stop, checking out the traffic update, watching your favourite TV show or catching up on Insta.

It’s something you can’t escape - in this episode we’re talking about advertising and branding, and what that means for Loganair…

How does an airline tell its story to multiple audiences?

What story or stories does it tell?

How does it tell them?

In our brand-new podcast series: FlightLOG, we go behind the scenes with the experts from the UK’s largest regional airline.