Is it possible to build your personal brand on LinkedIn as an employee?
Absolutely yes, and becoming an "employee influencer" is the key.
What is an employee influencer and how can you become one?
Mildred breaks it all down in this solo episode of Start Being Visible, as well as shares some insights on how companies can actively encourage more of their staff to become employee influencers.
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Episode Highlights
08:37 - (On the value of an employee influencer) The employee influencer is someone who is able to leverage that brand. This is where the value comes in both for you as the influencer and for the organization that you're involved with.
10:33 - (On the difference between an employee influencer and an employee advocate) An employee influencer is different from an employee advocate because the employee advocate serves primarily to promote and support their company brand. An employee influencer seeks to contribute to the wider topic that their role represents rather than just the job itself.
12:48 - (On owning your personal brand) You have got to own your personal brand. Now, what that means is that you've got to recognise that your personal brand belongs to you and not to your employer.
16:50 - (On the importance of consistency) You have got to show up and show up consistently. I believe that consistency is one of the most underrated skills of our time.
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