In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).
In this episode, you'll learn:
- What impact-based attribution is and how it differs from traditional attribution models
- How Data Speaks uses machine learning to measure the true impact of marketing campaigns
- How to identify areas where you can be spending your marketing budget more efficiently
- How Data Speaks centralizes data using Supermetrics to acquire customers at scale.
- Tips for converting paid traffic into organic traffic
Tune in now!