In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments-

Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms.

Discover how they use marketing mix modeling (MMM) to:

• Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys.
• Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands.
• Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget.
• Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness.

Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!