In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing.

You’ll learn:

• How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience.
• The shift towards short-form, engaging video content and its impact on marketing strategies.
• The trend of bold, unconventional marketing tactics to capture audience attention.
• Methods to measure the success of creative campaigns and adjust strategies based on performance data.
• How different channels are leveraged depending on the target audience and campaign goals.

Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.