Brand Odyssey

Kylie Hannaford and Miranda El-Atem

Do you want fun relatable content about the creative industry? Whether thats design, marketing, advertising, engineering or puppeteering - whatever it is - join Miranda and Kylie, two brand strategists and designers, as they take you on an expedition through the lands of brands. Each episode Kylie and Miranda will tell each other a story that the other hasn't heard before – “creative makes and breaks” – one where creativity has triumphed and one where the creative wheels fall off. We’ll chat about what went right and what went wrong - real time reactions and judgey quips included. From a $43M rebrand fail to how a street artist helped win a US presidential election, we will bring a diverse range of stories that will build your arsenal of creative case studies, while being entertained by two design nerds with some opinions. Episodes released weekly. So hop in if you dare, pop on your seatbelts, because we are going on a Brand Odyssey. Three Blocks Left Website: https://threeblocksleft.com.au/ read less
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Episodes

Obama's Poster x Women's Network
1w ago
Obama's Poster x Women's Network
How did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing a logo for a women’s network? This week Kylie dives into the glory days of 2008 and the presidential election that saw Barack Obama become the first African-American president in U.S. history. Specifically how a poster by street artist Shepherd Fairey managed to capture the mood of the moment, ‘go viral’ on a new technology called social media, and ultimately influence the election. Taking it low brow, (so low in fact, we gave out our very first content warning!) Miranda explores the Women’s Network logo that got Australia talking… let’s just say, the designers probably should have taken a quick visit to genitalsornot.com to give it the once over. Side tangents include but are not limited to 2008 era Facebook and the blight on society that is Facebook memories, Kylie seeing things she didn’t want to in a piece of coral and Miranda manages to bring up Havianas yet again. Links: Obama/ Shepherd Faireyhttps://medium.com/fgd1-the-archive/obama-hope-poster-by-shepard-fairey-1307a8b6c7behttps://obeygiant.com/https://obamapostermaker.com/https://npg.si.edu/blog/now-on-view-portrait-barack-obama-shepard-faireyhttps://en.wikipedia.org/wiki/Shepard_Faireyhttps://edition.cnn.com/2024/08/16/politics/kamala-harris-forward-shepard-fairey/index.htmlWomen’s Networkhttps://amp.theguardian.com/australia-news/2022/mar/15/australian-pms-department-drops-widely-mocked-phallic-womens-network-logohttps://www.pmc.gov.au/news/statement-departments-womens-network-logohttps://genitalsornot.com/Connect with us:Three Blocks Left websiteInstagramFacebookLinkedIn
Instagram x We Heart NY
25-09-2024
Instagram x We Heart NY
How our favourite photo sharing app found its feet after an alcohol fuelled start, and how could a brand be so bad that it unites all New Yorkers in a shared hatred for it?Who knew Instagram started as a bourbon appreciation passion project? Not. Us. This week Miranda lifts the curtain on the humble beginnings of everybody’s favourite ‘photo sharing app’ Instagram, and dives into its controversial but ultimately successful rebrand.  Kylie tells a cautionary tale – that time a perceived rebrand of the iconic ‘I Heart NY’ logo, nearly broke the internet and every New Yorkers heart. The conclusion? Don’t mess with graphic design perfection!Links:Instagram: https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/ https://medium.com/accredian/the-tale-of-burbn-to-instagram-a9035df134b6 https://about.instagram.com/brand We Heart NYC:https://www.newyorker.com/culture/cultural-comment/the-we-heart-nyc-logo-flophttps://www.printmag.com/branding-identity-design/new-yorkers-threw-a-tantrum-over-the-new-we%E2%9D%A4%EF%B8%8Fny-logo-are-their-feelings-valid/https://www.dezeen.com/2023/03/22/we-heart-ny-logo-news/https://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.htmlhttps://www.smithsonianmag.com/smart-news/new-york-citys-new-we-heart-nyc-campaign-has-people-riled-up-180981865/https://www.nytimes.com/interactive/2023/03/20/nyregion/ryan-mc-ginness-we-heart-nyc.htmlhttps://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.htmlhttps://www.independent.co.uk/life-style/we-heart-nyc-logo-milton-glaser-b2305294.htmlhttps://gothamist.com/news/we-heart-nyc-reaction-new-yorkhttps://www.nytimes.com/2023/03/21/nyregion/we-love-nyc-logo.htmlhttps://www.creativereview.co.uk/we-heart-nyc-logo-milton-glaser/
Las Vegas x BOM
25-09-2024
Las Vegas x BOM
Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand. But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle. This transitions us nicely into Make of the week - the Las Vegas sign. Get to know the sign’s iconic and extremely quotable creator Betty Willis. A pioneer in her field and for women in the creative industry, with a sense of humour to match. Kylie takes down the Bureau of Meterology next with her Break story - a rebrand that lasted two, yes two, days. Enjoy our signature blend of insights, humour and tangents.  Links: Gold Coast sign: https://goldcoastbulletin.com.au/news/gold-coast/eleven-metre-high-lights-set-to-welcome-visitors-to-the-gold-coasts-north-and-south/news-story/35efa9bb5a7a3029ca5f919613595a7c#:~:text=The%20northern%20sign%20will%20be,Hwy%2C%20close%20to%20the%20airport. https://lot-ek.com/GOLD-COAST-HI-LIGHTShttps://www.nytimes.com/2005/01/13/garden/a-neon-comehither-still-able-to-flirt.htmlLas Vegas Sign: New York Times articlehttps://www.pbs.org/wgbh/americanexperience/features/lasvegas-willis/BOM rebrand: https://x.com/dcurtis/status/23257004857https://www.theguardian.com/australia-news/2022/oct/19/bom-rebranding-logo-cost-220k-australia-weather-bureau-of-meteorology-name-change-tanya-plibersekhttps://www.crikey.com.au/2022/10/19/exclusive-bom-rebrand-the-bureau-prank/https://www.crikey.com.au/2022/10/21/bom-rebranding-the-bureau-of-meteorology/https://www.smartcompany.com.au/marketing/branding/australias-biggest-rebrand-fails-bom/Connect with us:Three Blocks Left websiteInstagram