Comic Sans x Nike

Brand Odyssey

25-09-2024 • 34 mins

A story of redemption for the little font that could, and proof that not even the big guys like Nike always get it right.

Kylie turns heads as she makes the case for a comic sans comeback. Sharing its origin story, its pivotal role in the desktop publishing revolution, why it's misunderstood and its triumphant hero’s journey back to cultural icon, will she be able to change Miranda’s mind?

Punching up, Miranda takes a big swing at Nike’s 2005 sustainability efforts with the release of their first eco-friendly shoe. Are these shoes evidence of sustainability innovation or sneakers designed for Frodo & Co. You be the judge.


Links:

Comic Sans:

https://x.com/dcurtis/status/23257004857

https://www.mcsweeneys.net/articles/im-comic-sans-asshole

https://designforhackers.com/blog/comic-sans-hate/

https://en.wikipedia.org/wiki/Comic_Sans

https://www.youtube.com/watch?v=GUCcObwIsOs&t=567s

https://1000manifestos.com/ban-comic-sans/

https://www.theguardian.com/artanddesign/2010/jun/20/in-defence-comic-sans-font


Nike:

https://www.nike.com/au/sustainability

https://www.bloomberg.com/news/articles/2009-06-11/nike-quietly-goes-green



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