Branding Strategy for the Small & Medium Sized Business with Darren Horwitz

Join me on this weeks Not Another Marketing Podcast as Darren Horwitz, founder of the 1010 Group, dives deep into the complexities of branding for the small and medium sized business. Darren discusses the evolution of branding, the importance of clear business strategy, and shares practical advice that emphasises the significance of consistency, proper training, and knowing one's strengths and limitations. Learn about the holistic approach to branding, the triggers for a rebrand, and the critical role of company culture in brand expression. Essential viewing for anyone looking to build and manage their brand effectively. Connect with Darren https://www.tentengroup.com https://www.linkedin.com/in/darrenhorwitz/