Navigating the Ever-Changing World of Digital Marketing with Michelle Bassett

In this weeks Not Another Marketing Podcast, Michelle Bassett, a data scientist with a marketing background, chats about the evolving face of marketing. Michelle shares her perspective on the need for marketers to be adaptable and patient, especially in the face of changes brought on by advancements in AI and Data Science. We also touch on the need for marketers to understand overall business operations for effective strategy implementation, advice to young marketers about gaining practical experience, and views on the fragmentation in marketing. Ai prompt engineering also gets a mention with its looming significance in the marketing space.