How will Ai help our marketing efforts in 2024 with Daniel Maloney

In this episode of Not Another Marketing Podcast, I chat with Danny Maloney, the CEO and co-founder of Tailwind. We discuss the impact of artificial intelligence (AI) on the marketing industry and how it can be harnessed to improve results. We also debate whether AI will replace marketing jobs in the future or make them more efficient and strategic. Danny highlights the role of AI in creating quality, compelling content and improving ad targeting. However, he also cautions about issues relating to data accessibility, privacy concerns, misinformation, and the misuse of AI in scams. 00:49 - AI's Role in Content Creation 01:14 - AI and Marketing Jobs 01:49 - AI's Current Usage and Future Prospects 02:44 - AI and Content Spam 05:56 - AI and Google's Perception 07:49 - AI and Return on Investment 12:57 - AI and Reporting 17:30 - AI and Efficiency