EP032 | Regain joy from 1-2-1 service, with focus and simplicity, with Janine Coombes

The Brand Compass

10-11-2023 โ€ข 30 mins

In this episode:

Iโ€™m excited to have this conversation with THIS guest today. She is a smart cookie.

She will help you to shift your thinking around one-to-one services.

As I see it, we, as service providers, have three deep challenges:

  1. We have to extract our extraordinary value from our heads and shape it into something that other people understand and grasp.
  2. We need to match our knowledge and what we can do with a REAL NEED in a client or customer and create a solution
  3. We then have to decide how we deliver that solution to the client to bring about the results we promise.

My guest on this episode is going to drum home the message of โ€œpick oneโ€ offer (or service) and get this rightโ€ฆbefore you start to build. We will specifically work on Number 2 above.

Now, I want you to listen openly to our conversation and see what could be possible for you, if this type of service is your preference.

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๐—š๐—จ๐—˜๐—ฆ๐—ง ๐—•๐—œ๐—ข:

Janine Coombes is a Service Positioning Expert who helps coaches and consultants to earn drastically more from their 1-2-1 services without slogging their guts out or moving to a more complicated business model.

She has an extensive background in business and marketing including working with big brands like EE, Orange and Europcar

What I love is that Janineโ€™s hands-on experience is also backed by formal training. She has a business degree, a post-graduate marketing diploma (CIM Dip) and for the last 7 years has been helping small, service-based business owners to position and sell their offers.

She regularly speaks on stages like Atomicon, You Are The Media and MarketEd.Live.

๐—ฆ๐—›๐—˜๐—Ÿ๐—Ÿ๐—˜๐—ฌ ๐—ฅ๐—ขฬˆ๐—ฆ๐—ง๐—Ÿ๐—จ๐—ก๐—— ๐—•๐—œ๐—ข:

Shelley is a systems-led brand strategist working with knowledge expertsโ€ฆthose who teach, educate, consult, advise or mentor others. Her specialism is in value propositions, the product eco-system sitting inside brand strategies.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a momentum-building brand machine.


All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).