Things get really interesting when you realize you had it the whole time.

It was just up to you to do something about it in a consistent and effective way.

That can start by simply putting existing components together in a unique way to create something new.

It's during that assembly process that you'll discover a new idea people can't stop talking about.

That's what I talk to Alex Salmon, of The Salmon Agency, about how he creating things in his agency.